Superpower has emerged as a notable startup specializing in personalized health testing aimed at preventive care and longevity. The company successfully raised $30 million in Series A funding, spearheaded by Forerunner with contributions from prominent investors and celebrities, including Vanessa Hudgens, Steve Aoki, Logan Paul, and Giannis Antetokounmpo.
Superpower offers an annual membership priced at $499, which includes biannual lab tests examining over 100 blood biomarkers across 21 categories, such as hormone health, immune regulation, inflammation, and nutrient levels. The startup integrates past medical records, fitness tracker data, and genetic information to create bespoke health protocols, which are used to generate personalized health plans and demystify complex lab results for users.
The medical team at Superpower features experts in integrative medicine, cardiology, oncology, and longevity research. The platform’s AI provides real-time personalization, bolstered by medical literature and proprietary biomarker data, according to co-founder and CTO Kevin Unkrich. The app aims to eliminate confusion in traditional healthcare by offering clear, actionable health insights.
The company’s founders, Jacob Peters and Max Marchione, have personal motivations stemming from the inadequacies of traditional healthcare. They aim to democratize advanced healthcare, making it accessible and comprehensive for all. Marchione and Peters highlight that their testing approach is ten times more exhaustive than standard exams, addressing fragmentation in current healthcare systems.
Anant Vinjamoori, M.D., Chief Longevity Officer, emphasizes that their goal is to develop the world’s most intelligent health optimization system. The app translates complex data into simple metrics like the Superpower score and biological age, providing clear steps for health management. It also connects users to specialists, prescriptions, and supplements through an integrated marketplace.
Superpower competes with other digital health startups like Function Health, Prenuvo, Ezra, Neko Health, and SimonMed. By closing the knowledge gap about individual health, Superpower empowers users to take proactive control of their health, contributing to the emerging trend of investment in health and wellness.
In summary, Superpower combines extensive lab testing, AI-driven health insights, and healthcare solutions to empower individuals. Their approach aims to transform healthcare by making advanced diagnostics and personalized care accessible, ultimately preventing chronic diseases and improving health outcomes.
