Roberto Sainti

A recent study by researchers at the University of Nebraska–Lincoln has provided intriguing insights into how group purchasing organizations (GPOs) can potentially revolutionize health care supply chains and substantially cut costs. With rising medical expenses being a perennial concern for both patients and providers, the study emphasizes the v

Senior living organizations are navigating a rapidly evolving landscape, driven by changing demographics, rising operational costs, and shifting consumer expectations. To thrive in this dynamic environment, these organizations must embrace strategic agility and growth. This article explores key strategies that senior living providers can implement

The rapid advancement of artificial intelligence (AI) has revolutionized various industries, including healthcare marketing. The transformative power of AI lies in its ability to automate mundane tasks, analyze vast quantities of data, and personalize communications, all of which bring unprecedented efficiencies to the marketing landscape.

In the ever-evolving healthcare industry, market research is paramount in fostering innovation that enhances patient outcomes and redefines care standards. Market research, an amalgamation of systematic data collection, analysis, and interpretation concerning markets, trends, and consumer behavior, enables informed decision-making and strategic

Healthcare organizations, especially health systems, have a large, untapped opportunity to use their clinical expertise and reputation to serve health media (medically validated, contextually relevant content, including advertising) to engage, support, and educate consumers. The health media trend is accelerating concurrently with healthcare

Physicians across the United States are grappling with a series of financial challenges brought on by recent Medicare pay cuts and insufficient adjustments for medical inflation, placing them in a precarious position. In response to these pressing issues, a new bipartisan bill—titled the Medicare Patient Access and Practice Stabilization Act of 2

The complexities and demands of the healthcare logistics sector require robust and reliable solutions, particularly for temperature-sensitive products. With the acquisition of two prominent German healthcare cold-chain logistics companies—Frigo-Trans and BPL—UPS aims to significantly strengthen its capabilities in Europe. This strategic move sig

The healthcare marketing landscape has been undergoing a significant transformation propelled by the advent of generative AI (Gen AI) and the strategic use of high-quality data. This advancement, which began accelerating in 2024, is poised to bring about an even greater revolution by 2025. With new technologies crafting more personalized marketing

UnitedHealth faced a tumultuous year in 2024, marked by a series of significant challenges that tested the company's resilience. Despite these adversities, the healthcare giant managed to achieve record revenue, showcasing its ability to navigate through crises while maintaining financial stability. Revenue and Profit Analysis Record Revenue

A coalition of shareholders, including the Interfaith Center on Corporate Responsibility (ICCR), has recently filed a noteworthy proposal aimed at UnitedHealth Group Inc., one of the largest health insurance providers in the U.S. For the 2025 proxy season, these shareholders are requesting that UnitedHealth produce a detailed report on the public