Marketing and Communications

OptimizeRx and DeepIntent Partner for EHR Ad Integration
Technology OptimizeRx and DeepIntent Partner for EHR Ad Integration

The convergence of clinical technology and digital marketing has reached a definitive turning point as healthcare providers increasingly rely on unified digital ecosystems to manage patient care and therapeutic decisions. In a landscape where the sheer volume of medical data can overwhelm even the

Are Australian Cannabis Clinics Putting Profit Over Care?
Care Are Australian Cannabis Clinics Putting Profit Over Care?

The rapid expansion of the Australian medicinal cannabis industry since the mid-2010s has transformed the nation’s healthcare landscape, shifting from niche pharmaceutical access to a multi-billion dollar digital enterprise that prioritizes convenience. While the rise of telehealth has s

FDA Finalizes 2025 SIUU Guidance on Off-Label Communications
Technology FDA Finalizes 2025 SIUU Guidance on Off-Label Communications

Navigating the New Era of Scientific Information on Unapproved Uses (SIUU) The intricate balance between strictly regulated pharmaceutical marketing and the essential exchange of clinical data has reached a pivotal juncture in 2026 following the comprehensive implementation of the federal framework

Why Does American TV Treat Health Like a Commodity?
Care Why Does American TV Treat Health Like a Commodity?

The sheer volume of pharmaceutical advertisements saturating American television networks creates an environment where viewers are constantly reminded of their physical vulnerabilities through a relentless stream of clinical terminology and high-budget production. To an outsider, flipping through

Is Poor Communication Driving the Nursing Burnout Crisis?
Organizational Governance Is Poor Communication Driving the Nursing Burnout Crisis?

Every year, healthcare systems across the country celebrate National Nurses Week with awards, catered lunches, and professional development seminars, yet these gestures often feel hollow to frontline staff facing systemic operational failures. While these celebrations aim to highlight the

Is Clinical DOOH the Future of Healthcare Advertising?
Business Is Clinical DOOH the Future of Healthcare Advertising?

The medical waiting room has quietly transitioned from a neglected space filled with outdated magazines into a sophisticated nexus of high-definition digital screens and hyper-targeted health information. This shift marks the maturation of the point-of-care industry, moving away from static paper

Loading

Subscribe to our weekly news digest

Keep up to date with the latest news and events

Paperplanes Paperplanes Paperplanes
Invalid Email Address
Thanks for Subscribing!
We'll be sending you our best soon!
Something went wrong, please try again later