Editorial

Patients Are Also Consumers; Healthcare Marketing Should Reflect This
Editorial Patients Are Also Consumers; Healthcare Marketing Should Reflect This

L’Oreal coined the term “ patsumer ” — a patient-consumer — to give expression to the emerging phenomenon of informed patients who are equally consumers of healthcare and medical interventions. With the internet at their fingertips, patients are increasingly more empowered with knowledge about their

Emergency Care 2.0 Powered by Real-Time Data
Editorial Emergency Care 2.0 Powered by Real-Time Data

In urgent medical cases, timely treatment is vital, and it depends on accurate information about the treaty. Care providers, especially EMS, and clinics, traditionally have relatively disconnected systems, which makes it challenging to exchange critical data in real-time. Such a lack of

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