Carla Gairy

Carla Gairy

Healthcare Marketing Expert
Carla Gairy writes about marketing and communications strategies in the healthcare sector, focusing on patient-centric communication and marketing initiatives. Her content provides fresh perspectives for healthcare clinics and centers. Carla regularly provides insights on topics such as content marketing for medical professionals, building and managing online reputations for healthcare providers, and the value of multichannel marketing campaigns for healthcare product launches. 
Why Is NIH Freezing Research Funds at Top Universities?
Business Why Is NIH Freezing Research Funds at Top Universities?

The National Institutes of Health (NIH) has decided to stop awarding new research grants to several top universities, escalating the financial strain on these institutions already facing frozen funds from previous years. An internal email obtained by STAT reveals that NIH staff have been instructed

How Will DHL's $2.3B Investment Transform Healthcare Logistics?
Business How Will DHL's $2.3B Investment Transform Healthcare Logistics?

DHL Group has set forth an ambitious plan to invest $2.3 billion globally to enhance its capabilities in the healthcare logistics sector. This significant investment aims to capture the growing demand within life sciences and healthcare logistics markets, as well as fuel revenue growth by 50% by

How Will RadNet's Acquisition of iCAD Transform Cancer Detection?
Business How Will RadNet's Acquisition of iCAD Transform Cancer Detection?

In an exciting development in the diagnostic imaging industry, RadNet and iCAD have announced their agreement to merge, promising a significant leap forward in medical technology. Faisal Zain, an expert in healthcare and medical technology, shares his insights into the implications and details of

Medicaid Cuts Threaten Healthcare in Rural Louisiana Communities
Business Medicaid Cuts Threaten Healthcare in Rural Louisiana Communities

Medicaid is a lifeline for many residents in rural Louisiana, especially in economically disadvantaged areas such as DeSoto Parish. Proposed cuts by the GOP-controlled Congress and President Donald Trump could disrupt healthcare services that the community heavily relies on. The potential funding

How Are March's Healthcare Mergers Shaping the Industry?
Business How Are March's Healthcare Mergers Shaping the Industry?

The healthcare landscape saw substantial merger and acquisition activity throughout March, with numerous deals amongst providers, health tech companies, and payers. These moves are poised to significantly reshape the industry dynamics. Providers in the Spotlight Major Deals and Commitments

Is Healthcare Price Transparency Truly Beneficial for Consumers?
Business Is Healthcare Price Transparency Truly Beneficial for Consumers?

Price transparency in the healthcare industry remains an elusive goal. Despite various efforts, patients continue to face challenges in understanding and comparing costs for medical procedures. This article delves into the issues surrounding healthcare pricing, examining whether transparency

Healthcare Logistics Market Projected to Reach $290.73B by 2029
Business Healthcare Logistics Market Projected to Reach $290.73B by 2029

The healthcare logistics sector is witnessing an unprecedented surge as it strives to ensure the timely and secure delivery of medical products and devices. Detailed market research conducted by Arizton has projected that the market is set to attain a substantial value of $290.73 billion by the

Navigating Short-Term Health Insurance: An Unexpected Financial Pitfall
Business Navigating Short-Term Health Insurance: An Unexpected Financial Pitfall

Faisal Zain is a healthcare expert specializing in medical technology. He has extensive experience in the manufacturing of medical devices used for diagnostics and treatment, driving innovation in the field. Can you tell us why you decided to leave your management job in manufacturing to start your

Budget Resolution Threatens Medicaid Despite Lawmaker's Assurances
Business Budget Resolution Threatens Medicaid Despite Lawmaker's Assurances

Recent legislative actions have brought Medicaid to the forefront of political discourse. Rep. Nick LaLota (R-N.Y.) has endorsed a House budget resolution, claiming it aims to protect key social programs like Medicaid, Social Security, and Medicare. However, the details of the resolution suggest

Can German Law Permit PAYBACK Points for Medical Device Advertising?
Business Can German Law Permit PAYBACK Points for Medical Device Advertising?

Medical devices are undoubtedly crucial in healthcare, and how they are marketed plays a significant role in consumer choice. A pivotal case in Germany is set to determine if medical devices can be advertised with the promise of PAYBACK points under the German Drug Advertising Act (HWG). This case

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