Carla Gairy

Carla Gairy

Healthcare Marketing Expert
Carla Gairy writes about marketing and communications strategies in the healthcare sector, focusing on patient-centric communication and marketing initiatives. Her content provides fresh perspectives for healthcare clinics and centers. Carla regularly provides insights on topics such as content marketing for medical professionals, building and managing online reputations for healthcare providers, and the value of multichannel marketing campaigns for healthcare product launches. 
NSW Digital Health Project Faces Budget Overrun Risks
Business NSW Digital Health Project Faces Budget Overrun Risks

Overview of the Digital Health Sector in NSW Imagine a healthcare system where every patient's record is just a click away, seamlessly integrated across hospitals and clinics, transforming care delivery in real time. This vision drives the digital health sector in New South Wales (NSW), a

Zhuozheng Healthcare Boosts Revenue via Pediatric Referrals
Business Zhuozheng Healthcare Boosts Revenue via Pediatric Referrals

In a nation where public hospitals have long dominated the healthcare landscape, a quiet revolution is unfolding as private players like Zhuozheng Healthcare carve out a niche by catering to families with tailored, premium services. Imagine a parent, overwhelmed by the endless queues at public

Unlocking Precision HCP Engagement with AIM XR Technology
Business Unlocking Precision HCP Engagement with AIM XR Technology

Imagine a hospital marketing team struggling to connect with busy healthcare providers, their emails lost in a sea of digital noise, while critical referrals and patient outcomes hang in the balance. This scenario is all too common in today’s fast-paced healthcare landscape, where engaging HCPs e

Is the Middle East the Next Life-Sciences Powerhouse?
Business Is the Middle East the Next Life-Sciences Powerhouse?

Imagine a region, long associated with energy dominance, now emerging as a hub for cutting-edge biologics and health technology. The Middle East, particularly the Gulf Cooperation Council (GCC) countries, is witnessing a seismic shift in its economic landscape, with the life-sciences sector taking

Excellence Imagerie Secures Growth Investment for Expansion
Business Excellence Imagerie Secures Growth Investment for Expansion

Imagine a healthcare landscape where cutting-edge diagnostic imaging not only saves lives but redefines patient care through precision and speed. In France, this vision is becoming a reality as diagnostic imaging emerges as a cornerstone of modern medicine. Amid this dynamic environment, Excellence

Private LPs Can Fill the UK Healthcare Buyout Funding Gap
Business Private LPs Can Fill the UK Healthcare Buyout Funding Gap

Faisal Zain has spent years at the coalface of medical technology, from designing diagnostic components to scaling manufacturing lines that feed front-line care. That vantage point gives him a pragmatic view of how capital actually enables innovation in clinics and factories—not just in pitch d

Rebalancing Utilization to Solve Hospitals' VBC Paradox
Business Rebalancing Utilization to Solve Hospitals' VBC Paradox

Hospitals have chased volume for decades, yet the economics of the moment reward fewer avoidable admissions, faster throughput, and more care delivered outside hospital walls, a reality that feels contradictory until the drivers of low‑value use and the mechanics of hybrid payment are unpacked and a

Independence Health Merges with WVU to Tackle Financial Woes
Business Independence Health Merges with WVU to Tackle Financial Woes

Overview of the Healthcare Industry and Hospital Mergers The healthcare industry in the United States stands at a critical juncture, grappling with escalating costs, workforce shortages, and an aging population that demands more complex care, while hospital systems face immense pressure to adapt to

Why Are Employer Health Benefits Costs Rising 6.7% in 2026?
Business Why Are Employer Health Benefits Costs Rising 6.7% in 2026?

Unpacking the Cost Crisis in Employer Health Benefits In 2025, employer-sponsored health benefits costs stand at an average of $17,496 per employee, a staggering figure that reflects a persistent upward trend outpacing both inflation and wage growth, with projections indicating a further 6.7%

Independence Health Joins WVU Health System by 2026
Business Independence Health Joins WVU Health System by 2026

Overview of Regional Healthcare Landscape In western Pennsylvania and West Virginia, the healthcare sector faces a critical juncture with an aging population, rising costs, and uneven access to specialized care driving significant transformation. Hospital systems in this region are grappling with

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