Carla Gairy

Carla Gairy

Healthcare Marketing Expert
Carla Gairy writes about marketing and communications strategies in the healthcare sector, focusing on patient-centric communication and marketing initiatives. Her content provides fresh perspectives for healthcare clinics and centers. Carla regularly provides insights on topics such as content marketing for medical professionals, building and managing online reputations for healthcare providers, and the value of multichannel marketing campaigns for healthcare product launches. 
AI Platform Reduces Clinician Burnout and Boosts Revenue
Business AI Platform Reduces Clinician Burnout and Boosts Revenue

The persistent administrative drag on clinical practice has created a system where highly trained medical professionals spend nearly as much time with keyboards as they do with patients. This has become a central paradox of modern medicine, undermining both clinician well-being and the financial

What's Fueling the UK Private Healthcare Surge?
Business What's Fueling the UK Private Healthcare Surge?

A quiet but profound transformation is underway within the UK's health ecosystem, as what was once a supplementary service is rapidly becoming a mainstream necessity for a growing portion of the population. This shift is not just altering patient pathways but is also creating an unprecedented

Why Your In-Network Eye Doctor Sends Surprise Bills
Business Why Your In-Network Eye Doctor Sends Surprise Bills

With deep expertise in the intricate world of medical technology and its intersection with patient care, Faisal Zain has a unique perspective on the often-confusing landscape of U.S. health insurance. He has witnessed firsthand how advancements designed to simplify healthcare can paradoxically

Are Health Insurers Facing Financial Pressure?
Business Are Health Insurers Facing Financial Pressure?

A sector once defined by predictable growth and investor confidence now finds itself navigating a landscape of escalating costs and unsettling regulatory forecasts, prompting a fundamental reassessment of its financial health. The U.S. health insurance industry, a complex machine responsible for

Trend Analysis: Employer Healthcare Consolidation
Business Trend Analysis: Employer Healthcare Consolidation

The recent announcement of a merger between primary care giants Premise Health and Crossover Health has sent a clear signal across the corporate wellness landscape: the era of fragmented, reactive healthcare is officially giving way to a new, consolidated paradigm. This landmark deal represents

Can American Farmers Afford to Be Healthy?
Business Can American Farmers Afford to Be Healthy?

The Hidden Crisis in America’s Heartland For generations, the American farmer has been a symbol of resilience, self-sufficiency, and hard work, but beneath this enduring image, a modern crisis is taking root, threatening not just their livelihoods but their very well-being. The recent expiration of

Huntsville Hospital to Buy Crestwood for $450 Million
Business Huntsville Hospital to Buy Crestwood for $450 Million

A nearly half-billion-dollar agreement is set to fundamentally reshape the healthcare landscape in one of Alabama’s fastest-growing metropolitan areas, signaling a major shift from national corporate ownership to local nonprofit control. This landmark transaction positions the region for a new era o

GSK Enters Food Allergy Market With $2.2B Rapt Purchase
Business GSK Enters Food Allergy Market With $2.2B Rapt Purchase

The pharmaceutical corporation GSK is making a decisive push into the immunology and inflammation sector by acquiring Rapt Therapeutics, a strategic maneuver centered on a highly promising new drug for food allergies. This acquisition, with a price tag of approximately $2.2 billion, signals

Is Autism’s Gold Standard Failing Patients?
Business Is Autism’s Gold Standard Failing Patients?

As a journalist and editor specializing in health-related public discourse, I've had the privilege of being a conduit for powerful, often unheard stories from patients, families, and practitioners. After publishing a series of investigative pieces on pressing healthcare issues, our newsroom

Is Affordable Care Becoming Unaffordable?
Business Is Affordable Care Becoming Unaffordable?

With the cost of Affordable Care Act health plans rising, many middle-class American families find themselves at a financial crossroads, forced to make life-altering decisions. We're joined by Faisal Zain, a leading expert in U.S. healthcare policy, to break down the real-world impact of these

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