Carla Gairy

Carla Gairy

Healthcare Marketing Expert
Carla Gairy writes about marketing and communications strategies in the healthcare sector, focusing on patient-centric communication and marketing initiatives. Her content provides fresh perspectives for healthcare clinics and centers. Carla regularly provides insights on topics such as content marketing for medical professionals, building and managing online reputations for healthcare providers, and the value of multichannel marketing campaigns for healthcare product launches. 
Private LPs Can Fill the UK Healthcare Buyout Funding Gap
Business Private LPs Can Fill the UK Healthcare Buyout Funding Gap

Faisal Zain has spent years at the coalface of medical technology, from designing diagnostic components to scaling manufacturing lines that feed front-line care. That vantage point gives him a pragmatic view of how capital actually enables innovation in clinics and factories—not just in pitch d

Rebalancing Utilization to Solve Hospitals' VBC Paradox
Business Rebalancing Utilization to Solve Hospitals' VBC Paradox

Hospitals have chased volume for decades, yet the economics of the moment reward fewer avoidable admissions, faster throughput, and more care delivered outside hospital walls, a reality that feels contradictory until the drivers of low‑value use and the mechanics of hybrid payment are unpacked and a

Independence Health Merges with WVU to Tackle Financial Woes
Business Independence Health Merges with WVU to Tackle Financial Woes

Overview of the Healthcare Industry and Hospital Mergers The healthcare industry in the United States stands at a critical juncture, grappling with escalating costs, workforce shortages, and an aging population that demands more complex care, while hospital systems face immense pressure to adapt to

Why Are Employer Health Benefits Costs Rising 6.7% in 2026?
Business Why Are Employer Health Benefits Costs Rising 6.7% in 2026?

Unpacking the Cost Crisis in Employer Health Benefits In 2025, employer-sponsored health benefits costs stand at an average of $17,496 per employee, a staggering figure that reflects a persistent upward trend outpacing both inflation and wage growth, with projections indicating a further 6.7%

Independence Health Joins WVU Health System by 2026
Business Independence Health Joins WVU Health System by 2026

Overview of Regional Healthcare Landscape In western Pennsylvania and West Virginia, the healthcare sector faces a critical juncture with an aging population, rising costs, and uneven access to specialized care driving significant transformation. Hospital systems in this region are grappling with

Can Sofinnova’s €650M Fund Transform Healthcare Innovation?
Business Can Sofinnova’s €650M Fund Transform Healthcare Innovation?

The healthcare sector stands at a critical juncture, grappling with unprecedented global challenges such as aging populations, rising chronic diseases, and the urgent need for novel treatments. With billions of dollars invested annually in research and development, the industry is a hotbed of

Can Harbor Health Revolutionize U.S. Healthcare Costs?
Business Can Harbor Health Revolutionize U.S. Healthcare Costs?

Understanding the U.S. Healthcare Crisis The U.S. healthcare system stands at a critical juncture, grappling with costs that have spiraled out of control, outpacing inflation and burdening millions of Americans with unaffordable medical bills, while spending in recent years has accounted for nearly

Healthcare Dealmakers: MultiCare-Samaritan Merger and More
Business Healthcare Dealmakers: MultiCare-Samaritan Merger and More

Overview of the Healthcare Dealmaking Landscape The healthcare industry stands at a pivotal moment, with mergers and acquisitions reshaping the competitive terrain at an unprecedented pace, driven by mounting financial pressures and evolving patient expectations. Organizations are turning to

Why Is Nurses Union Opposing State in CharterCARE Sale?
Business Why Is Nurses Union Opposing State in CharterCARE Sale?

Background of the CharterCARE Sale Crisis The healthcare landscape in Rhode Island faces a critical juncture with the ongoing sale of CharterCARE hospitals, a situation steeped in financial distress and regulatory complexity that threatens the stability of vital medical services. These facilities,

AI-Driven Healthcare Platforms – Review
Business AI-Driven Healthcare Platforms – Review

Setting the Stage for Transformation The healthcare industry stands at a critical juncture, grappling with skyrocketing costs, uneven access to care, and the urgent need for personalized treatment. Amid this complex landscape, AI-driven platforms have emerged as a beacon of hope, promising to

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