Carla Gairy

Carla Gairy

Healthcare Marketing Expert
Carla Gairy writes about marketing and communications strategies in the healthcare sector, focusing on patient-centric communication and marketing initiatives. Her content provides fresh perspectives for healthcare clinics and centers. Carla regularly provides insights on topics such as content marketing for medical professionals, building and managing online reputations for healthcare providers, and the value of multichannel marketing campaigns for healthcare product launches. 
Simplicity Is Key to Solving the Mental Health Crisis
Business Simplicity Is Key to Solving the Mental Health Crisis

The widespread belief that America’s escalating mental health crisis stems from a simple shortage of clinicians is a dangerous oversimplification that obscures a far more complex reality. The true bottleneck is not a lack of professionals but a system actively working against them, particularly the

Health Systems Must Act on Pharmacy's Future
Business Health Systems Must Act on Pharmacy's Future

With a career spanning over 15 years in health system strategy, our guest today has a unique vantage point on the seismic shifts reshaping healthcare. Having held multiple leadership roles overseeing a diverse portfolio of businesses catering to U.S. health systems, he has been at the forefront of

Cigna Cuts 2,000 Jobs, Settles FTC Insulin Suit
Business Cigna Cuts 2,000 Jobs, Settles FTC Insulin Suit

In a move reflecting the immense pressures of regulatory scrutiny and corporate realignment within the American healthcare industry, global health giant Cigna has initiated a significant workforce reduction while simultaneously resolving a high-profile federal lawsuit over its prescription drug

How Are GLP-1s Reshaping Modern Medicine?
Editorial How Are GLP-1s Reshaping Modern Medicine?

What began as a targeted therapy for type 2 diabetes has ignited a system-wide shock across the healthcare industry. Glucagon-like peptide-1 (GLP-1) receptor agonists are not merely a drug class, but a disurptive force compelling a complete reevaluation of clinical practice, pharmaceutical

Why Did ACA Enrollment Drop After Subsidies Expired?
Business Why Did ACA Enrollment Drop After Subsidies Expired?

The recent expiration of enhanced federal subsidies for the Affordable Care Act (ACA) has raised critical questions about the stability of health coverage for millions of Americans who suddenly faced sharply higher premiums. This research summary examines the direct correlation between the

Danaher Leads Diagnostic Expansion in New Markets
Business Danaher Leads Diagnostic Expansion in New Markets

Beneath the surface of daily healthcare, a quiet revolution is taking shape, orchestrated by a corporate giant that has mastered the art of specialized yet comprehensive market influence. Danaher Corporation, a name well-known in investment circles but less so to the general public, is methodically

Is the Affordable Care Act No Longer Affordable?
Business Is the Affordable Care Act No Longer Affordable?

The Affordable Care Act has entered its most turbulent period to date, as the expiration of enhanced federal subsidies at the close of 2025 has triggered a significant affordability crisis for millions of Americans seeking coverage in 2026. This abrupt shift has dramatically increased monthly

What Is the True Value of a Pharmacy to a Hospital?
Business What Is the True Value of a Pharmacy to a Hospital?

The neighborhood pharmacy, once viewed primarily as a convenient stop for prescriptions, is rapidly becoming one of the most pivotal assets in a modern hospital's strategic arsenal, fundamentally reshaping how health systems manage costs, outcomes, and patient relationships. This

Could Payment Reform Create Healthcare Deserts?
Business Could Payment Reform Create Healthcare Deserts?

With the national debate on healthcare spending reaching a fever pitch, we sat down with Faisal Zain, a leading expert in medical technology and healthcare systems, to cut through the noise. His work, which spans both the manufacturing of innovative medical devices and the analysis of the policies

AI Platform Reduces Clinician Burnout and Boosts Revenue
Business AI Platform Reduces Clinician Burnout and Boosts Revenue

The persistent administrative drag on clinical practice has created a system where highly trained medical professionals spend nearly as much time with keyboards as they do with patients. This has become a central paradox of modern medicine, undermining both clinician well-being and the financial

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