Carla Gairy

Carla Gairy

Healthcare Marketing Expert
Carla Gairy writes about marketing and communications strategies in the healthcare sector, focusing on patient-centric communication and marketing initiatives. Her content provides fresh perspectives for healthcare clinics and centers. Carla regularly provides insights on topics such as content marketing for medical professionals, building and managing online reputations for healthcare providers, and the value of multichannel marketing campaigns for healthcare product launches. 
Brattleboro Memorial Seeks $4M Solution to Financial Challenges
Business Brattleboro Memorial Seeks $4M Solution to Financial Challenges

Brattleboro Memorial Hospital is navigating a challenging financial landscape as it seeks to stabilize its $119 million budget amid substantial difficulties partly caused by changes in state and federal policies. With a combination of strategies to reduce expenditures and enhance revenues, the

How Will Northwell's Nuvance Merger Transform Healthcare?
Business How Will Northwell's Nuvance Merger Transform Healthcare?

An unprecedented transformation is taking place in the healthcare sector due to Northwell Health's strategic acquisition of Nuvance Health, establishing a $23 billion system encompassing 28 hospitals, over 1,050 ambulatory care sites, and 73 urgent care centers. This merger, led by Northwell’s

Medicaid Cuts Threaten Hospital Mental Health Units in Crisis
Business Medicaid Cuts Threaten Hospital Mental Health Units in Crisis

In today's discussion, we sit down with Faisal Zain, a healthcare expert with a profound understanding of medical technology and the manufacturing of medical devices. As the landscape of mental health services faces potential upheaval, Faisal’s insights into hospital operations and funding m

Trump's Budget Cuts Threaten U.S. Health and Research Progress
Business Trump's Budget Cuts Threaten U.S. Health and Research Progress

The recent strategic decision to significantly reduce funding for U.S. health and research endeavors threatens to impede progress in these sectors. At the core of this fiscal strategy is a drastic reduction in resources allocated to pivotal healthcare institutions and scientific research bodies,

AI Revolutionizes Healthcare Revenue Cycle Management
Business AI Revolutionizes Healthcare Revenue Cycle Management

In an era where technology has transformed various sectors, healthcare revenue cycle management (RCM) is undergoing a significant metamorphosis, thanks to artificial intelligence (AI). A recent initiative led by New Mountain Capital showcases a groundbreaking shift in this domain. By integrating

Iodine's AI Revolutionizes Hospital Revenue Management
Business Iodine's AI Revolutionizes Hospital Revenue Management

In the constantly shifting landscape of healthcare technology, one standout advancement is Iodine Software's new AI-driven solution designed specifically to optimize hospital revenue management. This state-of-the-art technology focuses on identifying missed billing opportunities, primarily

Can California Balance Budget Amid Immigrant Health Cuts?
Business Can California Balance Budget Amid Immigrant Health Cuts?

Faisal Zain is a trailblazer in the field of healthcare technology, known for his insightful perspectives on medical device innovation and policy. Today, he shares his expertise in the complex landscape of healthcare policies impacting immigrants, a topical issue in light of California's

Private Equity Sees Growth in Healthcare Investment Opportunities
Business Private Equity Sees Growth in Healthcare Investment Opportunities

The healthcare sector has become a focal point for private equity (PE) investment, driven by an array of persistent trends, shifting challenges, and enticing opportunities for growth. As political landscapes evolve, PE firms have found niches within the industry that remain promising despite

Maximize Benefits from New HSA Limits and HDHPs for 2026
Business Maximize Benefits from New HSA Limits and HDHPs for 2026

As 2026 approaches, federal employees within the Federal Employees Health Benefits (FEHB) program find themselves at a pivotal moment to reassess their healthcare strategies. An opportunity arises from the newly announced Health Savings Account (HSA) contribution limits, which promise enhanced

OHSU and Legacy Health Merger Canceled Amid Financial Strains
Business OHSU and Legacy Health Merger Canceled Amid Financial Strains

In a significant development for the healthcare sector in Portland, Oregon, the long-anticipated merger between Oregon Health & Science University (OHSU) and Legacy Health has been canceled. Initially announced with optimism in August 2023, this merger was set to unify two major healthcare

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