Carla Gairy

Carla Gairy

Healthcare Marketing Expert

Carla Gairy writes about marketing and communications strategies in the healthcare sector, focusing on patient-centric communication and marketing initiatives. Her content provides fresh perspectives for healthcare clinics and centers. Carla regularly provides insights on topics such as content marketing for medical professionals, building and managing online reputations for healthcare providers, and the value of multichannel marketing campaigns for healthcare product launches. 

New Mountain Capital Consolidates Health Tech Firms for AI Payment Solutions
Business New Mountain Capital Consolidates Health Tech Firms for AI Payment Solutions

New Mountain Capital has strategically acquired Machinify, an AI-driven software platform, to revolutionize the healthcare payments sector. This acquisition is part of a broader strategy to consolidate four health tech companies—The Rawlings Group, Apixio’s Payment Integrity business, Varis, and Machinify—into a single powerhouse entity. The newly

January 13, 2025
Is Massachusetts Overseeing Hospital Financial Health Adequately?
Business Is Massachusetts Overseeing Hospital Financial Health Adequately?

The recent audit conducted by the office of State Auditor Diana DiZoglio on the Center for Health Information and Analysis (CHIA) has raised significant concerns about the oversight of acute care hospitals and health systems in Massachusetts. Covering the period from July 1, 2021, through June 30, 2023, the audit revealed several inadequacies in

January 10, 2025
Can Transcarent's $621M Accolade Buy Transform Employee Healthcare?
Business Can Transcarent's $621M Accolade Buy Transform Employee Healthcare?

Transcarent's planned acquisition of health benefits platform Accolade marks a significant $621 million deal that seeks to reshape the landscape of employee healthcare navigation and benefits. The acquisition aims to combine the strengths of both companies to provide a unified and enhanced healthcare experience, particularly for employers and

January 9, 2025
How to Choose the Best Healthcare Marketing Agency for Your Practice?
Business How to Choose the Best Healthcare Marketing Agency for Your Practice?

Selecting the right healthcare marketing agency is a critical decision that can significantly impact the success of a medical practice in today's highly competitive market. With the increasing importance of digital presence and patient engagement, choosing a marketing partner who can effectively navigate the complexities of healthcare

January 8, 2025
Can Privacy-First Marketing Enhance Healthcare Data Protection?
Business Can Privacy-First Marketing Enhance Healthcare Data Protection?

In a significant advancement for privacy and data protection in healthcare marketing, Onspire Health Marketing has announced a novel collaboration with Freshpaint, aimed at creating privacy-first digital marketing solutions. This partnership is designed to bolster data security for medical practices, hospitals, and other healthcare organizations,

January 8, 2025
Can Colorado Sustain Medicaid Amid Rising Costs Post-Pandemic?
Business Can Colorado Sustain Medicaid Amid Rising Costs Post-Pandemic?

The financial instability faced by health care providers for Colorado's poorest residents has become a growing concern due to the escalating costs of Medicaid. Hospitals, mental health clinics, and community health centers have recently alerted legislators about the significant challenges they are experiencing. The root cause of these

January 7, 2025
Hospital M&A in 2024: Stability on the Surface, Distress Underneath
Business Hospital M&A in 2024: Stability on the Surface, Distress Underneath

The year 2024 has been a paradoxical one for the hospital and health system sector. On the surface, the industry appears to be stabilizing, with improved operating margins and positive outlooks from key rating agencies. However, a deeper analysis reveals ongoing financial distress and significant challenges that many organizations continue to

January 6, 2025
Optimizing Healthcare with a Multicloud-by-Design Approach
Business Optimizing Healthcare with a Multicloud-by-Design Approach

In an era where technology advancements shape nearly every industry, the healthcare sector is increasingly adopting multicloud computing strategies to streamline operations and enhance efficiency. Over the past decade, significant investments in cloud-based IT solutions have been made to modernize infrastructure and manage data and workloads.

January 6, 2025
How Will AI, Social Media, and Partnerships Shape Healthcare Marketing?
Business How Will AI, Social Media, and Partnerships Shape Healthcare Marketing?

As healthcare approaches 2025, the intersection of traditional delivery models with technological advancements and shifting consumer behaviors presents critical challenges and opportunities for healthcare institutions. In this dynamic landscape, healthcare marketing strategies are evolving in response to three significant trends: strategic brand

January 3, 2025
Navigating Health Insurance Challenges Amid Divorce and Enrollment
Business Navigating Health Insurance Challenges Amid Divorce and Enrollment

Divorce is a challenging life event that brings emotional and financial upheaval. One of the critical concerns during this period is maintaining health insurance coverage, especially during the annual health insurance enrollment. This article explores the complexities involved in ensuring continuous health coverage amidst divorce, providing

December 27, 2024
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