Carla Gairy

Carla Gairy

Healthcare Marketing Expert
Carla Gairy writes about marketing and communications strategies in the healthcare sector, focusing on patient-centric communication and marketing initiatives. Her content provides fresh perspectives for healthcare clinics and centers. Carla regularly provides insights on topics such as content marketing for medical professionals, building and managing online reputations for healthcare providers, and the value of multichannel marketing campaigns for healthcare product launches. 
Trend Analysis: Bundled Healthcare Approvals
Business Trend Analysis: Bundled Healthcare Approvals

The relentless back-and-forth of prior authorizations has long been a source of significant administrative friction and burnout for healthcare providers across the United States, often creating frustrating delays for patients awaiting critical care. Simplifying this cumbersome process is therefore

Study Finds Flaws in Federal Change Healthcare Relief Aid
Business Study Finds Flaws in Federal Change Healthcare Relief Aid

The massive 2024 Change Healthcare cyberattack sent immediate and severe shockwaves through the American healthcare system, paralyzing payment flows and pushing providers toward a financial precipice. In response, the federal government launched an emergency relief program intended to serve as a

Why Is the UK Ignoring an 8x Health Return?
Business Why Is the UK Ignoring an 8x Health Return?

A groundbreaking new analysis reveals that for every pound sterling invested in preventive healthcare, the United Kingdom could generate an astonishing eight pounds in socio-economic returns, yet the nation continues to allocate a fraction of its health budget to this high-yield strategy. This

November Healthcare M&A Heats Up Across All Sectors
Business November Healthcare M&A Heats Up Across All Sectors

The crisp autumn air of November brought with it a palpable heat across the healthcare industry, a warmth generated not by the changing seasons but by a flurry of high-stakes mergers and acquisitions signaling a strategic acceleration of market-wide consolidation. From sprawling hospital networks

Why Are Insiders Selling HIMS Stock Amid Massive Growth?
Business Why Are Insiders Selling HIMS Stock Amid Massive Growth?

The Hims & Hers Paradox: Skyrocketing Growth Meets a Wave of Insider Sales Hims & Hers Health (HIMS) presents a classic Wall Street conundrum that pits an undeniably explosive growth story against the deeply concerning actions of its most senior executives. On one hand, the telehealth

High-Deductible Health Plans Create Debt, Not Savings
Business High-Deductible Health Plans Create Debt, Not Savings

A staggering one hundred million people across the United States are currently grappling with the immense weight of medical debt, a pervasive crisis that touches nearly every community and demographic, yet its most unsettling feature is that the majority of these individuals actually have health

Could Health Savings Accounts Replace Obamacare in Florida?
Business Could Health Savings Accounts Replace Obamacare in Florida?

A comprehensive analysis of a new Republican healthcare proposal reveals a significant legislative effort aimed at fundamentally transforming the Affordable Care Act (ACA), with Florida positioned as the potential ground zero for this revolutionary change. With more residents enrolled in the ACA

NSW Digital Health Project Faces Budget Overrun Risks
Business NSW Digital Health Project Faces Budget Overrun Risks

Overview of the Digital Health Sector in NSW Imagine a healthcare system where every patient's record is just a click away, seamlessly integrated across hospitals and clinics, transforming care delivery in real time. This vision drives the digital health sector in New South Wales (NSW), a

Zhuozheng Healthcare Boosts Revenue via Pediatric Referrals
Business Zhuozheng Healthcare Boosts Revenue via Pediatric Referrals

In a nation where public hospitals have long dominated the healthcare landscape, a quiet revolution is unfolding as private players like Zhuozheng Healthcare carve out a niche by catering to families with tailored, premium services. Imagine a parent, overwhelmed by the endless queues at public

Unlocking Precision HCP Engagement with AIM XR Technology
Business Unlocking Precision HCP Engagement with AIM XR Technology

Imagine a hospital marketing team struggling to connect with busy healthcare providers, their emails lost in a sea of digital noise, while critical referrals and patient outcomes hang in the balance. This scenario is all too common in today’s fast-paced healthcare landscape, where engaging HCPs e

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