Carla Gairy

Carla Gairy

Healthcare Marketing Expert
Carla Gairy writes about marketing and communications strategies in the healthcare sector, focusing on patient-centric communication and marketing initiatives. Her content provides fresh perspectives for healthcare clinics and centers. Carla regularly provides insights on topics such as content marketing for medical professionals, building and managing online reputations for healthcare providers, and the value of multichannel marketing campaigns for healthcare product launches. 
Maimonides Health Merges With NYC Health + Hospitals
Business Maimonides Health Merges With NYC Health + Hospitals

The financial tightrope walked by many community hospitals has become a defining challenge in urban healthcare, prompting unprecedented collaborations to ensure patient care remains the top priority. In a landmark development for New York City, Maimonides Health, a cornerstone of Brooklyn's

How Medtech Monopolies Secretly Inflate Healthcare Costs
Business How Medtech Monopolies Secretly Inflate Healthcare Costs

The constant parade of innovative medical devices and the presence of numerous global suppliers might paint a picture of a vibrant, competitive marketplace, yet beneath this surface lies a network of quiet monopolies systematically driving up healthcare costs for everyone. While the names on the

Hospital Success in 2025 Hinges on Cost Control
Business Hospital Success in 2025 Hinges on Cost Control

The long-held belief that market position alone guarantees a hospital’s financial stability is rapidly becoming a relic of the past, as a new reality defined by intense financial pressure forces a fundamental shift in strategy. Across the healthcare landscape, a consensus is forming that the path t

India's Healthcare Sector Poised for Strong Growth
Business India's Healthcare Sector Poised for Strong Growth

A wave of robust financial health and strategic expansion is currently sweeping across India's healthcare landscape, positioning both its hospital and pharmaceutical sectors for an extended period of remarkable growth. Fueled by strong domestic demand, operational efficiencies, and targeted

EMS Model Design Determines Pediatric Survival Rates
Business EMS Model Design Determines Pediatric Survival Rates

The sound of a distant siren often brings a sense of reassurance, but when the emergency involves a child, the design of the responding Emergency Medical Services system itself can become a critical, and often overlooked, factor in determining the outcome. Unlike adults, pediatric patients present

Swift Health Acquired in Strategic Consolidation Deal
Business Swift Health Acquired in Strategic Consolidation Deal

The recent acquisition of Atlanta-based Swift Health Medical Group by a private medical practice signals a definitive acceleration in the strategic restructuring of the American immediate care landscape, a move facilitated by the M&A advisory firm Generational Group. This transaction is not

Sanofi Bolsters Vaccine Unit With $2.2B Dynavax Deal
Business Sanofi Bolsters Vaccine Unit With $2.2B Dynavax Deal

A Strategic Play to Dominate the Adult Vaccine Market In a decisive move to fortify its position in the global vaccine market, French pharmaceutical giant Sanofi has announced a definitive agreement to acquire Dynavax Technologies for approximately $2.2 billion. This all-cash transaction signals

States Cut Funding for Gold Standard Autism Care
Business States Cut Funding for Gold Standard Autism Care

A deeply personal and increasingly contentious battle is unfolding in states across the nation, pitting the life-altering benefits of a therapy celebrated as the "gold standard" for autism care against the stark realities of strained public budgets. Applied Behavior Analysis (ABA)

Is Poor Security Driving Your Staffing Crisis?
Business Is Poor Security Driving Your Staffing Crisis?

The Unseen Catalyst: Connecting Workplace Safety to Workforce Stability In the high-stakes world of healthcare, the staffing crisis is a well-documented and persistent challenge, often attributed to burnout, low wages, and overwhelming patient loads. However, a critical and costly factor is

Political Fears Drive Hedge Fund Healthcare Sell-Off
Business Political Fears Drive Hedge Fund Healthcare Sell-Off

A palpable chill has descended upon the healthcare investment sector, as the specter of political gridlock in Washington begins to cast a long shadow over future profitability. For the first time in 14 weeks, hedge funds have become net sellers of healthcare stocks, signaling a significant reversal

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