Carla Gairy

Carla Gairy

Healthcare Marketing Expert

Carla Gairy writes about marketing and communications strategies in the healthcare sector, focusing on patient-centric communication and marketing initiatives. Her content provides fresh perspectives for healthcare clinics and centers. Carla regularly provides insights on topics such as content marketing for medical professionals, building and managing online reputations for healthcare providers, and the value of multichannel marketing campaigns for healthcare product launches. 

Will OHSU's Acquisition of Legacy Health Worsen Oregon's Affordability Crisis?
Business Will OHSU's Acquisition of Legacy Health Worsen Oregon's Affordability Crisis?

Oregon is grappling with a severe healthcare affordability crisis, with a significant number of residents delaying or foregoing medical care due to high costs. Over the past year, nearly three-quarters of Oregonians have avoided necessary medical services because of financial constraints. This worrying trend is exacerbated by rising health

February 21, 2025
Are Misleading Ads for Compounded GLP-1 Drugs Putting Patients at Risk?
Business Are Misleading Ads for Compounded GLP-1 Drugs Putting Patients at Risk?

A recent study conducted by the Yale School of Medicine, published in the JAMA Health Forum, highlights serious concerns surrounding online advertising practices for compounded versions of GLP-1 receptor agonists (GLP-1 RAs) used to treat type 2 diabetes and for weight loss. These concerns are particularly acute because these compounded

February 20, 2025
How Are Mergers and Acquisitions Shaping Saudi Arabia's Healthcare?
Business How Are Mergers and Acquisitions Shaping Saudi Arabia's Healthcare?

Mergers and acquisitions (M&A) in the global healthcare sector have been on the rise, driven by the need for substantial investments in research, development, and innovation. This trend is particularly evident in Saudi Arabia, where the country's Vision 2030 initiative is driving comprehensive healthcare reforms. This article explores the

February 20, 2025
How Will RTI and B.well's Partnership Change Patient Data in Healthcare?
Business How Will RTI and B.well's Partnership Change Patient Data in Healthcare?

The recent partnership between RTI International and b.well Connected Health marks a significant milestone in the healthcare industry. This collaboration aims to revolutionize the utilization of patient data, particularly in the pharmaceutical and life sciences sectors. By leveraging b.well's advanced digital platform and RTI's research

February 17, 2025
UPS Enhances Healthcare Logistics with Frigo-Trans and BPL Acquisition
Business UPS Enhances Healthcare Logistics with Frigo-Trans and BPL Acquisition

In a strategic move to fortify its healthcare logistics capabilities, UPS has acquired German healthcare logistics firms Frigo-Trans and BPL, reflecting the company's deep commitment to addressing the increasing demands for temperature-sensitive and time-critical logistics solutions within the pharmaceutical and biotech sectors. The

February 14, 2025
Dedicare Reports Significant Revenue Decline Amid Market Challenges
Business Dedicare Reports Significant Revenue Decline Amid Market Challenges

In the wake of a challenging healthcare staffing market, Swedish staffing firm Dedicare faced a difficult fourth quarter and a tough full year in 2024, with revenue and profit margins taking a significant hit. The company reported a fourth-quarter revenue of SEK 389.0 million (€34.4 million), marking a stark 16.2% decrease from the same quarter in

February 13, 2025
Transformative Tech in Healthcare: Marketers Must Adapt to Stay Relevant
Business Transformative Tech in Healthcare: Marketers Must Adapt to Stay Relevant

The healthcare industry is undergoing a significant transformation driven by emerging technologies such as augmented and virtual reality (AR/VR), artificial intelligence (AI), and telehealth. These advancements are reshaping medical care, prevention, and patient experiences, presenting both opportunities and challenges for healthcare marketers. As

February 12, 2025
How Will Healthcare Marketing Strategies Evolve in 2025?
Business How Will Healthcare Marketing Strategies Evolve in 2025?

The rapid advancements in digital technology are revolutionizing how healthcare professionals engage with patients and market their practices. In 2025, successful healthcare experiences need to incorporate innovative and digitally advanced approaches to capture patient attention. Immersive healthcare marketing strategies are essential to navigate

February 12, 2025
Is The Union Budget 2025 Addressing India's Healthcare Needs Effectively?
Business Is The Union Budget 2025 Addressing India's Healthcare Needs Effectively?

The Union Budget 2025, presented by Finance Minister Nirmala Sitharaman, has placed a significant emphasis on healthcare, aiming to address the critical needs of millions of Indians. Despite incremental increases in healthcare spending over the past decade, India still falls short of the National Health Policy (NHP) 2017 recommendation that public

February 7, 2025
GE Healthcare Invests $138M to Boost Contrast Media Production in Ireland
Business GE Healthcare Invests $138M to Boost Contrast Media Production in Ireland

In a strategic move to meet the rising global demand for contrast media agents, GE Healthcare is channeling a substantial investment of $138 million into expanding its production capabilities at an existing facility in Cork, Ireland. This initiative is designed to address the crucial need for contrast media, which plays an essential role in CT and

February 5, 2025
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