Carla Gairy

Carla Gairy

Healthcare Marketing Expert
Carla Gairy writes about marketing and communications strategies in the healthcare sector, focusing on patient-centric communication and marketing initiatives. Her content provides fresh perspectives for healthcare clinics and centers. Carla regularly provides insights on topics such as content marketing for medical professionals, building and managing online reputations for healthcare providers, and the value of multichannel marketing campaigns for healthcare product launches. 
Swift Health Acquired in Strategic Consolidation Deal
Business Swift Health Acquired in Strategic Consolidation Deal

The recent acquisition of Atlanta-based Swift Health Medical Group by a private medical practice signals a definitive acceleration in the strategic restructuring of the American immediate care landscape, a move facilitated by the M&A advisory firm Generational Group. This transaction is not

Sanofi Bolsters Vaccine Unit With $2.2B Dynavax Deal
Business Sanofi Bolsters Vaccine Unit With $2.2B Dynavax Deal

A Strategic Play to Dominate the Adult Vaccine Market In a decisive move to fortify its position in the global vaccine market, French pharmaceutical giant Sanofi has announced a definitive agreement to acquire Dynavax Technologies for approximately $2.2 billion. This all-cash transaction signals

States Cut Funding for Gold Standard Autism Care
Business States Cut Funding for Gold Standard Autism Care

A deeply personal and increasingly contentious battle is unfolding in states across the nation, pitting the life-altering benefits of a therapy celebrated as the "gold standard" for autism care against the stark realities of strained public budgets. Applied Behavior Analysis (ABA)

Is Poor Security Driving Your Staffing Crisis?
Business Is Poor Security Driving Your Staffing Crisis?

The Unseen Catalyst: Connecting Workplace Safety to Workforce Stability In the high-stakes world of healthcare, the staffing crisis is a well-documented and persistent challenge, often attributed to burnout, low wages, and overwhelming patient loads. However, a critical and costly factor is

Political Fears Drive Hedge Fund Healthcare Sell-Off
Business Political Fears Drive Hedge Fund Healthcare Sell-Off

A palpable chill has descended upon the healthcare investment sector, as the specter of political gridlock in Washington begins to cast a long shadow over future profitability. For the first time in 14 weeks, hedge funds have become net sellers of healthcare stocks, signaling a significant reversal

Will Optum's New Model Fix Pharmacy Reimbursement?
Business Will Optum's New Model Fix Pharmacy Reimbursement?

The financial tightrope walked by community and independent pharmacies has become increasingly precarious, stretched thin by the weight of ever-increasing brand-name drug prices. As these local healthcare hubs struggle to manage the upfront costs of expensive medications, the entire system of

States and Feds Clash Over Medical Debt Protections
Business States and Feds Clash Over Medical Debt Protections

An unforeseen trip to the emergency room can quickly spiral into a financial catastrophe, not just from the immediate cost, but from the long-term damage it inflicts on a person's credit report. For an estimated 100 million Americans, this is not a distant possibility but a lived reality,

Healthcare GenAI Adoption Surges Amid Key Barriers
Business Healthcare GenAI Adoption Surges Amid Key Barriers

The relentless financial pressure cooker of modern healthcare is forcing organizations to seek technological relief, with Generative AI emerging as a powerful, albeit complex, solution for stabilizing fragile operational backbones. While the industry buzzes with optimism about AI's potential

Cheaper Health Insurance Comes With Major Trade-Offs
Business Cheaper Health Insurance Comes With Major Trade-Offs

Millions of Americans purchasing health insurance through the Affordable Care Act marketplaces are confronting a daunting financial reality as the enrollment period for the 2026 plan year unfolds. The confluence of significant increases in monthly premiums and the looming expiration of enhanced

Financing Fuels Practice Growth and Patient Access
Business Financing Fuels Practice Growth and Patient Access

The health and wellness sector is charting a course toward an astounding $11 trillion valuation by 2034, yet this booming demand runs headlong into a stark patient reality of high deductibles and depleted savings. This growing chasm between the desire for care and the ability to afford it presents

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