Carla Gairy

Carla Gairy

Healthcare Marketing Expert
Carla Gairy writes about marketing and communications strategies in the healthcare sector, focusing on patient-centric communication and marketing initiatives. Her content provides fresh perspectives for healthcare clinics and centers. Carla regularly provides insights on topics such as content marketing for medical professionals, building and managing online reputations for healthcare providers, and the value of multichannel marketing campaigns for healthcare product launches. 
Will Optum's New Model Fix Pharmacy Reimbursement?
Business Will Optum's New Model Fix Pharmacy Reimbursement?

The financial tightrope walked by community and independent pharmacies has become increasingly precarious, stretched thin by the weight of ever-increasing brand-name drug prices. As these local healthcare hubs struggle to manage the upfront costs of expensive medications, the entire system of

States and Feds Clash Over Medical Debt Protections
Business States and Feds Clash Over Medical Debt Protections

An unforeseen trip to the emergency room can quickly spiral into a financial catastrophe, not just from the immediate cost, but from the long-term damage it inflicts on a person's credit report. For an estimated 100 million Americans, this is not a distant possibility but a lived reality,

Healthcare GenAI Adoption Surges Amid Key Barriers
Business Healthcare GenAI Adoption Surges Amid Key Barriers

The relentless financial pressure cooker of modern healthcare is forcing organizations to seek technological relief, with Generative AI emerging as a powerful, albeit complex, solution for stabilizing fragile operational backbones. While the industry buzzes with optimism about AI's potential

Cheaper Health Insurance Comes With Major Trade-Offs
Business Cheaper Health Insurance Comes With Major Trade-Offs

Millions of Americans purchasing health insurance through the Affordable Care Act marketplaces are confronting a daunting financial reality as the enrollment period for the 2026 plan year unfolds. The confluence of significant increases in monthly premiums and the looming expiration of enhanced

Financing Fuels Practice Growth and Patient Access
Business Financing Fuels Practice Growth and Patient Access

The health and wellness sector is charting a course toward an astounding $11 trillion valuation by 2034, yet this booming demand runs headlong into a stark patient reality of high deductibles and depleted savings. This growing chasm between the desire for care and the ability to afford it presents

Will AI Define the Next Wave of Health M&A?
Business Will AI Define the Next Wave of Health M&A?

The Dawn of a New M&A Era: From Speculation to Strategic Imperative The health services mergers and acquisitions market is poised for a significant resurgence, and after a period of careful recalibration, a new wave of dealmaking is on the horizon, fueled by renewed investor confidence and a

US Hospitals Face Mounting Financial Pressures
Business US Hospitals Face Mounting Financial Pressures

The financial bedrock of America's healthcare infrastructure is showing significant signs of fracture, threatening the stability of care delivery from major urban centers to small community hospitals. As essential pillars of national health and wellness, U.S. hospitals and health systems are

What's the Prescription for U.S. Health Care?
Business What's the Prescription for U.S. Health Care?

For decades, the "Letters to the Editor" page has served as a public square, a place where citizens can debate, celebrate, and critique the news of the day. But behind this collection of diverse voices is a guiding hand—an editor who sifts through countless submissions to find the ones t

Health Savings Accounts Worsen Health Inequality
Business Health Savings Accounts Worsen Health Inequality

Promoted as a tool for patient empowerment, Health Savings Accounts are instead built upon an ideological assumption that fundamentally misunderstands the financial realities of most American families. This research summary critically examines the role of HSAs in the United States healthcare

How To Pick Health Insurance In the Worst Year Ever
Business How To Pick Health Insurance In the Worst Year Ever

Navigating the American health insurance landscape has become an annual exercise in frustration and fear for millions. With premiums soaring and political uncertainty clouding the future of subsidies, families are facing their toughest choices yet. We sit down with Faisal Zain, a leading expert in

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