Carla Gairy

Carla Gairy

Healthcare Marketing Expert
Carla Gairy writes about marketing and communications strategies in the healthcare sector, focusing on patient-centric communication and marketing initiatives. Her content provides fresh perspectives for healthcare clinics and centers. Carla regularly provides insights on topics such as content marketing for medical professionals, building and managing online reputations for healthcare providers, and the value of multichannel marketing campaigns for healthcare product launches. 
New York Invests $2.6B in Hospital EHR Modernization
Business New York Invests $2.6B in Hospital EHR Modernization

Setting the Stage for Healthcare Transformation In the heart of New York, a staggering reality unfolds: safety net hospitals, the backbone of care for millions of vulnerable residents, struggle under the weight of outdated systems and financial strain, barely managing to keep up with the demands of

Australians Drain Super for Health Costs Amid Concerns
Business Australians Drain Super for Health Costs Amid Concerns

Overview of the Superannuation and Healthcare Crisis A staggering $1.4 billion has been withdrawn from superannuation accounts by Australians in the current financial year to cover health expenses, signaling a deepening crisis at the intersection of retirement savings and medical affordability.

States Clash Over $50B Rural Health Fund Amid Medicaid Cuts
Business States Clash Over $50B Rural Health Fund Amid Medicaid Cuts

The landscape of rural healthcare in America stands at a critical crossroads, with a staggering $50 billion fund up for grabs under the Rural Health Transformation Program, while a projected $137 billion in Medicaid cuts looms over the next decade, creating a complex battleground. This

Building Connected Healthcare Systems Through Interoperability
Editorial Building Connected Healthcare Systems Through Interoperability

Beyond 2025, healthcare is expected to continue evolving toward a fully digital environment . In this setting, it's crucial for institutions to connect with each other and exchange patient information. This helps everything run smoothly and ensures good care. Every organization, whether a

Kaiser Permanente Strike: 31,000 Workers Demand Fairness
Business Kaiser Permanente Strike: 31,000 Workers Demand Fairness

The U.S. healthcare system stands at a critical crossroads as 31,000 Kaiser Permanente workers in California and Hawaii launch a five-day strike, spotlighting deep-seated issues of understaffing, wage disparities, and patient care quality. This labor action, driven by members of the United Nurses

Rural Hospitals: Lifeline for Michigan's Communities
Business Rural Hospitals: Lifeline for Michigan's Communities

The Vital Role of Rural Hospitals in Michigan In Michigan, where vast stretches of rural landscape define over 60% of the state's counties, rural hospitals stand as the backbone of community health, often serving as the only source of medical care for miles. These facilities are not just

Athenahealth Unveils AI-Native RCM Updates for Efficiency
Business Athenahealth Unveils AI-Native RCM Updates for Efficiency

Setting the Stage for AI-Driven Healthcare Transformation In an era where healthcare providers grapple with mounting administrative burdens, a staggering statistic emerges: over 10% of claims are typically denied, leading to significant revenue losses and delayed payments for ambulatory practices,

How Can AI Save Rural Hospitals from Financial Collapse?
Business How Can AI Save Rural Hospitals from Financial Collapse?

The Crisis Facing Rural Hospitals: A Financial Overview Imagine a small town where the local hospital, the only source of emergency care for miles, shutters its doors due to insurmountable financial strain, leaving the community stranded in times of need. This scenario is becoming all too common

Decoding ROI in Mental Healthcare Quality Improvement
Business Decoding ROI in Mental Healthcare Quality Improvement

Introduction Imagine a healthcare system where every dollar invested in mental health services yields not just financial returns, but also profound improvements in patient well-being, yet the true impact remains elusive due to inconsistent measurement methods. This scenario underscores a critical

How Does Talkspace's Wisdo Acquisition Boost Mental Health?
Business How Does Talkspace's Wisdo Acquisition Boost Mental Health?

Imagine a world where loneliness, often dubbed the silent epidemic, affects millions, contributing to a staggering rise in mental health challenges globally, with recent studies suggesting that over 30% of adults in the United States report feeling isolated, a condition linked to increased risks of

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