Carla Gairy

Carla Gairy

Healthcare Marketing Expert
Carla Gairy writes about marketing and communications strategies in the healthcare sector, focusing on patient-centric communication and marketing initiatives. Her content provides fresh perspectives for healthcare clinics and centers. Carla regularly provides insights on topics such as content marketing for medical professionals, building and managing online reputations for healthcare providers, and the value of multichannel marketing campaigns for healthcare product launches. 
Indiana Approves Hospital Merger Amid FTC Opposition
Business Indiana Approves Hospital Merger Amid FTC Opposition

Overview of Hospital Mergers and Healthcare Landscape The healthcare industry in the United States stands at a critical juncture, with hospital mergers becoming an increasingly common strategy for systems seeking to consolidate resources and expand their reach across diverse communities. Over the

Will Obamacare Shoppers Face Higher Premiums in 2026?
Business Will Obamacare Shoppers Face Higher Premiums in 2026?

As the open enrollment period for the Affordable Care Act (ACA) marketplaces kicked off on November 1 across most states, a cloud of uncertainty hangs over the more than 24 million Americans who rely on these platforms for health insurance. The core issue fueling this confusion is the potential

Will Congress Save Obamacare Subsidies Before It's Too Late?
Business Will Congress Save Obamacare Subsidies Before It's Too Late?

As the open enrollment period for health insurance plans on healthcare.gov and state-run Obamacare exchanges kicks off, nearly 24 million customers are bracing for a harsh reality: premiums are set to more than double on average, threatening to push affordable coverage out of reach for many. This

Trump’s SNAP Cuts Threaten Millions with Food Insecurity
Business Trump’s SNAP Cuts Threaten Millions with Food Insecurity

In a nation where 47 million people grapple with limited food access, the Supplemental Nutrition Assistance Program (SNAP) stands as a critical lifeline for low-income households, yet sweeping changes under the Trump administration have introduced a seismic shift. These changes, slashing $187

Navigating Health Care Crises: Insurer-Hospital Disputes
Business Navigating Health Care Crises: Insurer-Hospital Disputes

In a quiet town in Columbia, Missouri, Amber Wingler, a mother of five, faced a daunting reality last winter when her health insurer abruptly dropped her local hospital from its network, leaving her in a challenging position. Overnight, critical specialist visits for her daughter became

Why Did a Doctor Face a $64K Bill for Emergency Surgery?
Business Why Did a Doctor Face a $64K Bill for Emergency Surgery?

What happens when a car accident turns a physician's life upside down, not just with injuries but with a hospital bill that rivals the price of a luxury vehicle? Dr. Lauren Hughes, a dedicated doctor near Denver, Colorado, found herself grappling with a staggering $63,976.35 charge for

New York Invests $2.6B in Hospital EHR Modernization
Business New York Invests $2.6B in Hospital EHR Modernization

Setting the Stage for Healthcare Transformation In the heart of New York, a staggering reality unfolds: safety net hospitals, the backbone of care for millions of vulnerable residents, struggle under the weight of outdated systems and financial strain, barely managing to keep up with the demands of

Australians Drain Super for Health Costs Amid Concerns
Business Australians Drain Super for Health Costs Amid Concerns

Overview of the Superannuation and Healthcare Crisis A staggering $1.4 billion has been withdrawn from superannuation accounts by Australians in the current financial year to cover health expenses, signaling a deepening crisis at the intersection of retirement savings and medical affordability.

States Clash Over $50B Rural Health Fund Amid Medicaid Cuts
Business States Clash Over $50B Rural Health Fund Amid Medicaid Cuts

The landscape of rural healthcare in America stands at a critical crossroads, with a staggering $50 billion fund up for grabs under the Rural Health Transformation Program, while a projected $137 billion in Medicaid cuts looms over the next decade, creating a complex battleground. This

Building Connected Healthcare Systems Through Interoperability
Editorial Building Connected Healthcare Systems Through Interoperability

Beyond 2025, healthcare is expected to continue evolving toward a fully digital environment . In this setting, it's crucial for institutions to connect with each other and exchange patient information. This helps everything run smoothly and ensures good care. Every organization, whether a

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