Carla Gairy

Carla Gairy

Healthcare Marketing Expert
Carla Gairy writes about marketing and communications strategies in the healthcare sector, focusing on patient-centric communication and marketing initiatives. Her content provides fresh perspectives for healthcare clinics and centers. Carla regularly provides insights on topics such as content marketing for medical professionals, building and managing online reputations for healthcare providers, and the value of multichannel marketing campaigns for healthcare product launches. 
Why Aren't More HSA Holders Investing Their Funds?
Business Why Aren't More HSA Holders Investing Their Funds?

In the evolving landscape of healthcare finance, a striking trend has emerged that underscores a lack of investment engagement among health savings account (HSA) holders. A study conducted by the Employee Benefit Research Institute (EBRI) reveals that a staggering 85% of individuals with HSAs have

Maximizing HSA Benefits: The Role of Employer Contributions
Business Maximizing HSA Benefits: The Role of Employer Contributions

Health Savings Accounts (HSAs) have carved a critical niche within personal finance by serving as both health care cost savers and pivotal elements in retirement planning. In recent years, these accounts have gained traction through their unique ability to offer tax benefits and savings growth. At

Travel Nurse Across America and TotalMed Unite for Growth
Business Travel Nurse Across America and TotalMed Unite for Growth

The merger between Travel Nurse Across America (TNAA) and TotalMed signals a transformative moment in the healthcare staffing industry. By combining resources and expertise, these two prominent firms aim to enhance service offerings and expand the talent pool in the United States. Tim McKenzie, who

Streamlining Healthcare Payment Systems for Modern Efficiency
Business Streamlining Healthcare Payment Systems for Modern Efficiency

In today's rapidly evolving healthcare landscape, payment systems face mounting pressure to become more efficient, transparent, and user-friendly. The complexities of their processes often hinder optimal healthcare delivery, leaving patients and providers grappling with outdated and disjointed

BioMarin Acquires Inozyme for $270M to Expand Rare Disease Pipeline
Business BioMarin Acquires Inozyme for $270M to Expand Rare Disease Pipeline

A New Era for Rare Disease Treatment Imagine a world where an infant's rare genetic disorder might soon have a lasting solution. Is the biopharmaceutical industry finally turning a corner by investing more in the fight against rare diseases? BioMarin's recent $270 million acquisition of

Innovative Approaches to Surging Healthcare Claim Denials
Business Innovative Approaches to Surging Healthcare Claim Denials

Healthcare providers today face mounting pressure as insurance claim denials continue to rise at an unprecedented rate, driven by the complexity of reimbursement processes and evolving tactics from insurance payers. Since 2025, denial rates have soared, presenting significant financial and

Can Math Solve the Efficiency Crisis in US Hospitals?
Business Can Math Solve the Efficiency Crisis in US Hospitals?

A visionary in healthcare reform named Eugene Litvak, armed with a mathematician's prowess and bold insights, could hold the key to an ongoing crisis in the United States hospital system. Overstressed emergency rooms, endless queues of patients, and wasted resources paint a bleak picture of

Top Home Care Franchises: A Promising Healthcare Investment
Business Top Home Care Franchises: A Promising Healthcare Investment

Faisal Zain is a renowned healthcare expert specializing in medical technology and the manufacturing of medical devices used for diagnostics and treatment. Drawing from his vast experience and expertise, Faisal offers insightful perspectives on the dynamic world of home care franchising, a sector

Home Care Giants Drive Market Growth Through Strategic M&A
Business Home Care Giants Drive Market Growth Through Strategic M&A

Within the competitive landscape of the home care sector, companies are increasingly pursuing mergers and acquisitions (M&A) as a tactic to bolster their market position and drive growth. This strategy stands at the intersection of expanding geographic footprints and augmenting service

Brattleboro Memorial Seeks $4M Solution to Financial Challenges
Business Brattleboro Memorial Seeks $4M Solution to Financial Challenges

Brattleboro Memorial Hospital is navigating a challenging financial landscape as it seeks to stabilize its $119 million budget amid substantial difficulties partly caused by changes in state and federal policies. With a combination of strategies to reduce expenditures and enhance revenues, the

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