Carla Gairy

Carla Gairy

Healthcare Marketing Expert

Carla Gairy writes about marketing and communications strategies in the healthcare sector, focusing on patient-centric communication and marketing initiatives. Her content provides fresh perspectives for healthcare clinics and centers. Carla regularly provides insights on topics such as content marketing for medical professionals, building and managing online reputations for healthcare providers, and the value of multichannel marketing campaigns for healthcare product launches. 

Hospitals Face Financial Strain Amid Rising Care Delivery Costs
Business Hospitals Face Financial Strain Amid Rising Care Delivery Costs

The escalating financial pressures on hospitals and health systems have become a major concern as the costs of delivering care have surged significantly, particularly in recent years. Despite their unwavering commitment to providing care, regardless of a patient's ability to pay, hospitals face notable challenges due to rising costs in

December 2, 2024
Are Hospital Mergers Creating More Harm Than Good Under COPA Laws?
Business Are Hospital Mergers Creating More Harm Than Good Under COPA Laws?

The recent decision by two rival hospitals in Terre Haute, Indiana, to withdraw their merger application has reignited the debate over the effectiveness of Certificate of Public Advantage (COPA) laws. These laws, designed to regulate hospital mergers and ensure public benefit, have faced significant criticism for their inability to prevent the

November 27, 2024
How Will Healthcare Marketing and Communications Evolve by 2028?
Business How Will Healthcare Marketing and Communications Evolve by 2028?

The healthcare marketing and communications market is on the brink of a significant transformation. As we look ahead to 2028, several factors, trends, and advancements are poised to reshape the industry landscape. This article delves into the projected growth, key players, technological advancements, and regional insights that will define the

November 22, 2024
How Will Healthcare Marketing and Communications Evolve by 2028?
Business How Will Healthcare Marketing and Communications Evolve by 2028?

The healthcare marketing and communications market is on the brink of a significant transformation. As we look ahead to 2028, several factors, trends, and advancements are poised to reshape the industry landscape. This article delves into the projected growth, key players, technological advancements, and regional insights that will define the

November 22, 2024
Influencer Marketing Revolutionizes Healthcare Communications
Business Influencer Marketing Revolutionizes Healthcare Communications

The landscape of healthcare communications is undergoing a significant transformation, driven by the rise of influencer marketing. This innovative approach is reshaping how medical information is distributed and consumed, with healthcare influencers playing a pivotal role. These influencers, including healthcare professionals (HCPs) and patients,

November 22, 2024
Private Equity in Healthcare Services Sees Q3 Dip Amid Market Shifts
Business Private Equity in Healthcare Services Sees Q3 Dip Amid Market Shifts

A significant slowdown in private equity (PE) dealmaking has emerged within the healthcare services industry during the third quarter of this year, raising eyebrows among industry watchers. According to a recent report by PitchBook, 148 PE deals were either announced or closed in Q3, a considerable drop from the 185 deals recorded in Q2. This

November 22, 2024
NHS Faces Crisis with Surge in Botched Surgeries and Medical Errors
Business NHS Faces Crisis with Surge in Botched Surgeries and Medical Errors

The healthcare system in the United Kingdom is facing a staggering increase in the number of botched operations and medical errors, putting further strain on an already overstretched NHS. In the last five years, the incidence of surgical mistakes and procedural errors has notably risen, leading to additional treatments for affected patients. These

November 20, 2024
NHS Faces Crisis with Surge in Botched Surgeries and Medical Errors
Business NHS Faces Crisis with Surge in Botched Surgeries and Medical Errors

The healthcare system in the United Kingdom is facing a staggering increase in the number of botched operations and medical errors, putting further strain on an already overstretched NHS. In the last five years, the incidence of surgical mistakes and procedural errors has notably risen, leading to additional treatments for affected patients. These

November 20, 2024
Are Telehealth Payment Parity Laws Creating Equitable Healthcare Access?
Business Are Telehealth Payment Parity Laws Creating Equitable Healthcare Access?

Paul's sudden health crisis in the remote town of Midhill led his family to explore telehealth options, revealing the stark differences in telehealth service coverage across states. Recent years have seen significant progress in the adoption of telehealth payment parity laws, ensuring that healthcare providers receive equivalent reimbursement

November 13, 2024
Charting the Future of Radiology with AI
Editorial Charting the Future of Radiology with AI

Machine learning is significantly changing healthcare , opening up new possibilities for improving diagnoses and treatments.  Central to these advancements are Artificial Neural Networks , which mimic neurological functions to identify features in medical images. Backpropagation allows these networks to learn and grow, enhancing their ability to

October 17, 2024
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