Carla Gairy

Carla Gairy

Healthcare Marketing Expert
Carla Gairy writes about marketing and communications strategies in the healthcare sector, focusing on patient-centric communication and marketing initiatives. Her content provides fresh perspectives for healthcare clinics and centers. Carla regularly provides insights on topics such as content marketing for medical professionals, building and managing online reputations for healthcare providers, and the value of multichannel marketing campaigns for healthcare product launches. 
How Do New Tax Laws Boost Your Employee Benefits?
Business How Do New Tax Laws Boost Your Employee Benefits?

The fierce competition for skilled professionals has long driven innovation in compensation packages, but the recent enactment of landmark legislation is now fundamentally reshaping the strategic value and structure of employee benefits. With the provisions of the One Big Beautiful Bill Act of 2025

Is Employer Health Insurance Becoming Unaffordable?
Business Is Employer Health Insurance Becoming Unaffordable?

Today we’re speaking with Faisal Zain, a leading expert in healthcare policy and economics. A recent SHADAC report has sent ripples through the industry, revealing that employer-sponsored health insurance costs are surging faster than inflation, placing an immense burden on American families and b

Ironwood Stock Soars After Cutting Drug Price
Business Ironwood Stock Soars After Cutting Drug Price

A Counter-Intuitive Catalyst: Why Lower Prices Led to a Higher Valuation In a move that defied conventional market logic, shares of Ironwood Pharmaceuticals skyrocketed 26.7% on Friday after the company announced a strategic cut to the list price of its flagship drug, Linzess. This decision,

Is Osimertinib Worth the High Cost for Lung Cancer?
Business Is Osimertinib Worth the High Cost for Lung Cancer?

The price of a single year of life has become a central and contentious calculation in modern medicine, a debate perfectly encapsulated by the arrival of targeted cancer therapies. As scientific breakthroughs deliver treatments with unprecedented efficacy, healthcare systems worldwide grapple with

When HSAs Fund DPC, Who Is Really in Control?
Business When HSAs Fund DPC, Who Is Really in Control?

A Quiet Policy Shift with Seismic Consequences for Primary Care A seemingly minor regulatory change has taken effect, allowing Americans to use their tax-advantaged Health Savings Account (HSA) funds to pay for Direct Primary Care (DPC) memberships. For advocates of patient choice and

Is Your Back Office Building or Breaking Your Brand?
Business Is Your Back Office Building or Breaking Your Brand?

The meteoric rise of the communication platform Slack, achieved without massive advertising campaigns or celebrity endorsements, offers a profound lesson for leaders in every industry. It became the indispensable operating system for modern work not through marketing slogans, but because the user

Maimonides Health Merges With NYC Health + Hospitals
Business Maimonides Health Merges With NYC Health + Hospitals

The financial tightrope walked by many community hospitals has become a defining challenge in urban healthcare, prompting unprecedented collaborations to ensure patient care remains the top priority. In a landmark development for New York City, Maimonides Health, a cornerstone of Brooklyn's

How Medtech Monopolies Secretly Inflate Healthcare Costs
Business How Medtech Monopolies Secretly Inflate Healthcare Costs

The constant parade of innovative medical devices and the presence of numerous global suppliers might paint a picture of a vibrant, competitive marketplace, yet beneath this surface lies a network of quiet monopolies systematically driving up healthcare costs for everyone. While the names on the

Hospital Success in 2025 Hinges on Cost Control
Business Hospital Success in 2025 Hinges on Cost Control

The long-held belief that market position alone guarantees a hospital’s financial stability is rapidly becoming a relic of the past, as a new reality defined by intense financial pressure forces a fundamental shift in strategy. Across the healthcare landscape, a consensus is forming that the path t

India's Healthcare Sector Poised for Strong Growth
Business India's Healthcare Sector Poised for Strong Growth

A wave of robust financial health and strategic expansion is currently sweeping across India's healthcare landscape, positioning both its hospital and pharmaceutical sectors for an extended period of remarkable growth. Fueled by strong domestic demand, operational efficiencies, and targeted

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