The article "Marketing in Healthcare: Improving the Consumer Experience" by Adam Broitman, Michelle Jimenez, and Julie Lowrie focuses on the evolving landscape of healthcare marketing, emphasizing the need for healthcare providers to adapt to modern consumer expectations and technological
In today’s competitive healthcare landscape, vascular doctors need effective marketing strategies to grow their practices, build strong patient relationships, and maintain visibility. Implementing the right digital marketing strategies can elevate their practice, ensuring they reach the right a
Navigating healthcare communications in the Asia Pacific (APAC) region presents both opportunities and challenges, owing to the immense diversity and dynamic nature of the area. Glen Halliwell from WPP's GCI Health in Singapore emphasizes the need for a nuanced and balanced approach to
Digital marketing is revolutionizing how healthcare providers interact with patients. With more people turning to digital sources for their healthcare needs, leveraging digital marketing strategies can bridge the gap between providers and patients, enhancing engagement and improving healthcare
The recent strategic move by Fairmount Healthcare Fund II L.P., a sweeping $5.1 million investment into Zenas BioPharma (NASDAQ: ZBIO), has sparked conversations across the financial community about the company’s current market valuation. This sizable acquisition involved purchasing 300,000 shares a
Healthcare Management Services Organizations (MSOs) play a pivotal role in the modern healthcare landscape by providing essential support services to specialty practices in order to boost growth and profitability. According to Blair Primis, the Chief Marketing Officer (CMO) of Flagship Specialty
