Marketing and Communications

India's advertising landscape, particularly in the healthcare sector, has faced increasing scrutiny due to the prevalence of misleading advertisements. The Advertising Standards Council of India (ASCI) plays a pivotal role in ensuring that advertisements adhere to ethical standards. However, the dynamic nature of digital advertising and the

A strong social media presence has become increasingly influential in shaping patients' healthcare choices, with 57% of people acknowledging its impact on their decisions and 81% associating it with cutting-edge technology. This widespread influence has led many healthcare providers to integrate social media into their marketing strategies to

The landscape of hospital marketing is undergoing unprecedented changes, driven primarily by the integration of advanced technologies like artificial intelligence (AI) and the aftermath of the Covid-19 pandemic. As hospitals adapt to new marketing paradigms, the blending of traditional methodologies with innovative digital strategies becomes

The integration of artificial intelligence (AI) into the healthcare sector has ushered in a wave of transformation, particularly in the realm of healthcare communication. Central to this revolution are AI-powered chatbots, which employ advanced natural language processing (NLP) and machine learning algorithms to navigate the intricacies of digital

Efficient communication is the lifeblood of effective healthcare delivery. With the vast networks of caregivers, administrators, and patients, hospitals rely on streamlined information exchange to secure the best outcomes. Traditional methods, such as pagers and paper-based systems, no longer suffice in the high-paced environment of modern

Healthcare communication is absolutely critical to patient care, yet it remains an area where many health systems fall short. This shortfall is particularly troubling in terms of accessibility, given that approximately 1.6 million people in the UK live with complex disabilities. Inclusive communication is essential, not just for legal compliance