Marketing and Communications

Digital marketing is revolutionizing how healthcare providers interact with patients. With more people turning to digital sources for their healthcare needs, leveraging digital marketing strategies can bridge the gap between providers and patients, enhancing engagement and improving healthcare outcomes. Let's explore the crucial role digital

The recent strategic move by Fairmount Healthcare Fund II L.P., a sweeping $5.1 million investment into Zenas BioPharma (NASDAQ: ZBIO), has sparked conversations across the financial community about the company’s current market valuation. This sizable acquisition involved purchasing 300,000 shares at a price of $17.00 each, executed on September 1

Healthcare Management Services Organizations (MSOs) play a pivotal role in the modern healthcare landscape by providing essential support services to specialty practices in order to boost growth and profitability. According to Blair Primis, the Chief Marketing Officer (CMO) of Flagship Specialty Partners, effective marketing and communications

India's advertising landscape, particularly in the healthcare sector, has faced increasing scrutiny due to the prevalence of misleading advertisements. The Advertising Standards Council of India (ASCI) plays a pivotal role in ensuring that advertisements adhere to ethical standards. However, the dynamic nature of digital advertising and the

A strong social media presence has become increasingly influential in shaping patients' healthcare choices, with 57% of people acknowledging its impact on their decisions and 81% associating it with cutting-edge technology. This widespread influence has led many healthcare providers to integrate social media into their marketing strategies to

The landscape of hospital marketing is undergoing unprecedented changes, driven primarily by the integration of advanced technologies like artificial intelligence (AI) and the aftermath of the Covid-19 pandemic. As hospitals adapt to new marketing paradigms, the blending of traditional methodologies with innovative digital strategies becomes