Marketing and Communications

Transformative Tech in Healthcare: Marketers Must Adapt to Stay Relevant
Business Transformative Tech in Healthcare: Marketers Must Adapt to Stay Relevant

The healthcare industry is undergoing a significant transformation driven by emerging technologies such as augmented and virtual reality (AR/VR), artificial intelligence (AI), and telehealth. These advancements are reshaping medical care, prevention, and patient experiences, presenting both opportunities and challenges for healthcare marketers. As

February 12, 2025
How Can Health Media Transform Consumer Engagement in Healthcare?
Business How Can Health Media Transform Consumer Engagement in Healthcare?

Healthcare organizations, especially health systems, have a large, untapped opportunity to use their clinical expertise and reputation to serve health media (medically validated, contextually relevant content, including advertising) to engage, support, and educate consumers. The health media trend is accelerating concurrently with healthcare

February 12, 2025
How Will Healthcare Marketing Strategies Evolve in 2025?
Business How Will Healthcare Marketing Strategies Evolve in 2025?

The rapid advancements in digital technology are revolutionizing how healthcare professionals engage with patients and market their practices. In 2025, successful healthcare experiences need to incorporate innovative and digitally advanced approaches to capture patient attention. Immersive healthcare marketing strategies are essential to navigate

February 12, 2025
Coeptis Therapeutics Pioneers AI Integration for Healthcare Revolution
Business Coeptis Therapeutics Pioneers AI Integration for Healthcare Revolution

Imagine a world where healthcare marketing is revolutionized by artificial intelligence, driving unprecedented changes in operational efficiency and precision. Coeptis Therapeutics Holdings, Inc. (NASDAQ: COEP) is at the forefront of this transformation, leveraging AI-powered marketing to redefine how healthcare services are delivered and

February 4, 2025
Trump Administration's Early Policies Threaten U.S. Public Health System
Care Trump Administration's Early Policies Threaten U.S. Public Health System

In the early days of the Trump administration, a series of rapid and unprecedented actions began to dismantle the public health infrastructure and scientific research in the United States. These measures have sparked widespread concern within the public health and scientific communities, as they pose immediate and long-term risks to public health

January 30, 2025
Generative AI and Data Revolutionize Healthcare Marketing in 2025
Business Generative AI and Data Revolutionize Healthcare Marketing in 2025

The healthcare marketing landscape has been undergoing a significant transformation propelled by the advent of generative AI (Gen AI) and the strategic use of high-quality data. This advancement, which began accelerating in 2024, is poised to bring about an even greater revolution by 2025. With new technologies crafting more personalized marketing

January 24, 2025
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