Ever-evolving healthcare demands innovative strategies that ensure technology enhances patient engagement rather than leaving users adrift. Digital health tools, recognized for their potential to personalize care and optimize outcomes, often stumble as users quickly disengage. This analysis
In an era where consumers increasingly favor socially responsible brands, businesses face the challenge of aligning their values with meaningful social impact strategies. Subaru of America exemplifies how strategic philanthropy can enhance brand loyalty and drive growth. By investing in community
In today’s rapidly evolving healthcare landscape, trust is at the heart of every interaction between providers and patients. Faisal Zain, a leading expert in medical technology innovation, explores how creative efforts can reshape the industry by rebuilding this essential bond. With expansive e
Medical devices are undoubtedly crucial in healthcare, and how they are marketed plays a significant role in consumer choice. A pivotal case in Germany is set to determine if medical devices can be advertised with the promise of PAYBACK points under the German Drug Advertising Act (HWG). This case
Data360 Inc. has recently announced a significant enhancement to its Identity Graph platform, specifically tailored to bolster identity mapping capabilities for healthcare marketers. This new development aims to streamline the identification, targeting, and engagement of various healthcare
A recent study conducted by the Yale School of Medicine, published in the JAMA Health Forum, highlights serious concerns surrounding online advertising practices for compounded versions of GLP-1 receptor agonists (GLP-1 RAs) used to treat type 2 diabetes and for weight loss. These concerns are
