Medical devices are undoubtedly crucial in healthcare, and how they are marketed plays a significant role in consumer choice. A pivotal case in Germany is set to determine if medical devices can be advertised with the promise of PAYBACK points under the German Drug Advertising Act (HWG). This case
Data360 Inc. has recently announced a significant enhancement to its Identity Graph platform, specifically tailored to bolster identity mapping capabilities for healthcare marketers. This new development aims to streamline the identification, targeting, and engagement of various healthcare
A recent study conducted by the Yale School of Medicine, published in the JAMA Health Forum, highlights serious concerns surrounding online advertising practices for compounded versions of GLP-1 receptor agonists (GLP-1 RAs) used to treat type 2 diabetes and for weight loss. These concerns are
In the wake of a challenging healthcare staffing market, Swedish staffing firm Dedicare faced a difficult fourth quarter and a tough full year in 2024, with revenue and profit margins taking a significant hit. The company reported a fourth-quarter revenue of SEK 389.0 million (€34.4 million), m
The rapid advancement of artificial intelligence (AI) has revolutionized various industries, including healthcare marketing. The transformative power of AI lies in its ability to automate mundane tasks, analyze vast quantities of data, and personalize communications, all of which bring
In the ever-evolving healthcare industry, market research is paramount in fostering innovation that enhances patient outcomes and redefines care standards. Market research, an amalgamation of systematic data collection, analysis, and interpretation concerning markets, trends, and consumer behavior,
