In the wake of a challenging healthcare staffing market, Swedish staffing firm Dedicare faced a difficult fourth quarter and a tough full year in 2024, with revenue and profit margins taking a significant hit. The company reported a fourth-quarter revenue of SEK 389.0 million (€34.4 million), m
The rapid advancement of artificial intelligence (AI) has revolutionized various industries, including healthcare marketing. The transformative power of AI lies in its ability to automate mundane tasks, analyze vast quantities of data, and personalize communications, all of which bring
In the ever-evolving healthcare industry, market research is paramount in fostering innovation that enhances patient outcomes and redefines care standards. Market research, an amalgamation of systematic data collection, analysis, and interpretation concerning markets, trends, and consumer behavior,
The healthcare industry is undergoing a significant transformation driven by emerging technologies such as augmented and virtual reality (AR/VR), artificial intelligence (AI), and telehealth. These advancements are reshaping medical care, prevention, and patient experiences, presenting both
Healthcare organizations, especially health systems, have a large, untapped opportunity to use their clinical expertise and reputation to serve health media (medically validated, contextually relevant content, including advertising) to engage, support, and educate consumers. The health media trend
The rapid advancements in digital technology are revolutionizing how healthcare professionals engage with patients and market their practices. In 2025, successful healthcare experiences need to incorporate innovative and digitally advanced approaches to capture patient attention. Immersive
