Data and Information

The United States is on the cusp of a significant demographic shift, often referred to as the "gray wave." By 2030, Americans aged 65 and older will make up more than 20% of the population, a sharp increase from 17% in 2022. Projections suggest this figure could climb to 23% by 2050.

Healthcare marketers are increasingly finding themselves at the intersection of stringent data privacy laws and the need to engage their audience effectively in a highly competitive sector. Navigating this complex landscape can be daunting, especially as regulations continue to evolve and consumers