The healthcare industry is undergoing a significant transformation driven by emerging technologies such as augmented and virtual reality (AR/VR), artificial intelligence (AI), and telehealth. These advancements are reshaping medical care, prevention, and patient experiences, presenting both
Healthcare organizations, especially health systems, have a large, untapped opportunity to use their clinical expertise and reputation to serve health media (medically validated, contextually relevant content, including advertising) to engage, support, and educate consumers. The health media trend
The rapid advancements in digital technology are revolutionizing how healthcare professionals engage with patients and market their practices. In 2025, successful healthcare experiences need to incorporate innovative and digitally advanced approaches to capture patient attention. Immersive
Physicians across the United States are grappling with a series of financial challenges brought on by recent Medicare pay cuts and insufficient adjustments for medical inflation, placing them in a precarious position. In response to these pressing issues, a new bipartisan bill—titled the Medicare P
The Union Budget 2025, presented by Finance Minister Nirmala Sitharaman, has placed a significant emphasis on healthcare, aiming to address the critical needs of millions of Indians. Despite incremental increases in healthcare spending over the past decade, India still falls short of the National
In a strategic move to meet the rising global demand for contrast media agents, GE Healthcare is channeling a substantial investment of $138 million into expanding its production capabilities at an existing facility in Cork, Ireland. This initiative is designed to address the crucial need for
