The escalating financial pressures on hospitals and health systems have become a major concern as the costs of delivering care have surged significantly, particularly in recent years. Despite their unwavering commitment to providing care, regardless of a patient's ability to pay, hospitals
The recent decision by two rival hospitals in Terre Haute, Indiana, to withdraw their merger application has reignited the debate over the effectiveness of Certificate of Public Advantage (COPA) laws. These laws, designed to regulate hospital mergers and ensure public benefit, have faced
Union Health, a prominent healthcare provider, initially submitted paperwork for the acquisition of Terre Haute Regional Hospital. However, the organization has decided to withdraw its paperwork temporarily and plans to resubmit it. This development is significant as it highlights the complexities
The healthcare marketing and communications market is on the brink of a significant transformation. As we look ahead to 2028, several factors, trends, and advancements are poised to reshape the industry landscape. This article delves into the projected growth, key players, technological
In a strategic move to bolster its healthcare marketing and communications capabilities, Accenture has announced its intention to acquire ConcentricLife, a renowned healthcare marketing agency. This acquisition aligns seamlessly with Accenture Song's mission to provide comprehensive solutions
The landscape of healthcare communications is undergoing a significant transformation, driven by the rise of influencer marketing. This innovative approach is reshaping how medical information is distributed and consumed, with healthcare influencers playing a pivotal role. These influencers,
