In a strategic move to bolster its healthcare marketing and communications capabilities, Accenture has announced its intention to acquire ConcentricLife, a renowned healthcare marketing agency. This acquisition aligns seamlessly with Accenture Song’s mission to provide comprehensive solutions for life sciences clients by offering tailored communications and experiences for patients and healthcare professionals. Established in 2002 and headquartered in New York, ConcentricLife has a global team with deep expertise in marketing for rare diseases, healthcare, and wellness. The agency has gained recognition for its outstanding work, including being named Agency of the Year by Med Ad News in 2022.
Enhancing Healthcare Marketing and Communications
Comprehensive Solutions for Life Sciences Clients
David Droga, CEO of Accenture Song, emphasized the mutual commitment of both companies to healthcare providers, patients, and consumers, with a strong focus on improving health outcomes. He believes that the acquisition will significantly enhance their capability to shape the future of health experiences, offering a compelling value proposition for clients in the dynamic healthcare sector. The integration of ConcentricLife with Accenture Song promises to elevate the level of innovation and relevance in healthcare marketing.
Accenture and ConcentricLife’s combined efforts aim to create engaging and impactful health experiences tailored to the specific needs of patients and healthcare professionals. By leveraging ConcentricLife’s expertise in rare diseases, health, and wellness marketing, Accenture Song will be well-positioned to deliver comprehensive solutions that address the unique challenges of life sciences clients. This strategic move underscores Accenture Song’s commitment to providing high-quality, patient-centric communications and experiences in the healthcare industry.
Expertise in Rare Diseases and Wellness Marketing
Ken Begasse Jr., CEO of ConcentricLife, highlighted the agency’s ambition to transform modern health experiences and connect with stakeholders on a deeply human level. He believes that joining forces with Accenture Song will facilitate ConcentricLife’s mission of revolutionizing healthcare marketing and extending its reach to new markets, including Atlanta, Chicago, Ft. Lauderdale, San Diego, and London. With over 270 employees, ConcentricLife brings a wealth of knowledge in designing and executing marketing strategies that resonate with consumers across different regions.
This acquisition is set to cement Accenture Song’s position as a leader in healthcare marketing, bringing together two industry powerhouses with a shared vision of creating impactful health and wellness experiences. By combining ConcentricLife’s digital healthcare marketing expertise with Accenture Song’s strategic insights, the partnership will address consumer demands more effectively, particularly in the realms of rare diseases and wellness. The integration will harness the power of technology, strategy, and creative communications to benefit life sciences clients and transform the healthcare landscape.
Strategic Acquisitions and Future Prospects
Accenture Song’s History of Strategic Acquisitions
Accenture Song has a history of making strategic acquisitions to enhance its service offerings, with previous integrations including Fiftyfive5, The Stable, and Romp. This latest acquisition of ConcentricLife will further bolster Accenture Song’s ability to help clients innovate and maintain relevance in the rapidly evolving pharma and biopharma industry. Jeannine Falcone, Marketing Services and Strategic Integration Lead at Accenture Song, expressed excitement about the potential benefits of integrating ConcentricLife with Accenture’s existing capabilities.
The combined entity aims to deliver a holistic approach to healthcare marketing, blending strategy, communications, and technology to support business growth and transformation in health and wellness experiences. This integration will allow Accenture Song to better serve its clients, offering them a robust suite of services that address the unique challenges and opportunities within the healthcare sector. The acquisition is a testament to Accenture Song’s commitment to driving innovation and delivering value to its clients.
Customary Closing Conditions and Future Collaboration
In an effort to enhance its capabilities in healthcare marketing and communications, Accenture has announced plans to acquire ConcentricLife, a well-known healthcare marketing agency. This acquisition aligns perfectly with Accenture Song’s goal of delivering comprehensive solutions for life sciences clients by providing specialized communications and experiences for both patients and healthcare professionals. Founded in 2002 and based in New York, ConcentricLife boasts a global team with extensive expertise in marketing for rare diseases, healthcare, and wellness. The agency is highly regarded for its exceptional work, having been named Agency of the Year by Med Ad News in 2022. This move is expected to significantly strengthen Accenture’s position in the healthcare sector, enabling them to offer even more tailored and effective marketing solutions. By integrating ConcentricLife’s expertise, Accenture aims to better serve their clients in the rapidly evolving healthcare landscape, addressing the unique needs of the industry with innovative and impactful strategies.
