The healthcare supply chain management market is on the cusp of significant growth. Projected to reach $5.73 billion by 2029, this sector is experiencing a compound annual growth rate (CAGR) of 9.01% from 2023 to 2029. This burgeoning market is driven by a combination of factors including the shift
A recent study by researchers at the University of Nebraska–Lincoln has provided intriguing insights into how group purchasing organizations (GPOs) can potentially revolutionize health care supply chains and substantially cut costs. With rising medical expenses being a perennial concern for both p
Senior living organizations are navigating a rapidly evolving landscape, driven by changing demographics, rising operational costs, and shifting consumer expectations. To thrive in this dynamic environment, these organizations must embrace strategic agility and growth. This article explores key
The rapid advancement of artificial intelligence (AI) has revolutionized various industries, including healthcare marketing. The transformative power of AI lies in its ability to automate mundane tasks, analyze vast quantities of data, and personalize communications, all of which bring
In the ever-evolving healthcare industry, market research is paramount in fostering innovation that enhances patient outcomes and redefines care standards. Market research, an amalgamation of systematic data collection, analysis, and interpretation concerning markets, trends, and consumer behavior,
Healthcare organizations, especially health systems, have a large, untapped opportunity to use their clinical expertise and reputation to serve health media (medically validated, contextually relevant content, including advertising) to engage, support, and educate consumers. The health media trend
Physicians across the United States are grappling with a series of financial challenges brought on by recent Medicare pay cuts and insufficient adjustments for medical inflation, placing them in a precarious position. In response to these pressing issues, a new bipartisan bill—titled the Medicare P
The complexities and demands of the healthcare logistics sector require robust and reliable solutions, particularly for temperature-sensitive products. With the acquisition of two prominent German healthcare cold-chain logistics companies—Frigo-Trans and BPL—UPS aims to significantly strengthen its
The healthcare marketing landscape has been undergoing a significant transformation propelled by the advent of generative AI (Gen AI) and the strategic use of high-quality data. This advancement, which began accelerating in 2024, is poised to bring about an even greater revolution by 2025. With new
UnitedHealth faced a tumultuous year in 2024, marked by a series of significant challenges that tested the company's resilience. Despite these adversities, the healthcare giant managed to achieve record revenue, showcasing its ability to navigate through crises while maintaining financial
