In the ever-evolving healthcare industry, market research is paramount in fostering innovation that enhances patient outcomes and redefines care standards. Market research, an amalgamation of systematic data collection, analysis, and interpretation concerning markets, trends, and consumer behavior,
Healthcare organizations, especially health systems, have a large, untapped opportunity to use their clinical expertise and reputation to serve health media (medically validated, contextually relevant content, including advertising) to engage, support, and educate consumers. The health media trend
Physicians across the United States are grappling with a series of financial challenges brought on by recent Medicare pay cuts and insufficient adjustments for medical inflation, placing them in a precarious position. In response to these pressing issues, a new bipartisan bill—titled the Medicare P
The complexities and demands of the healthcare logistics sector require robust and reliable solutions, particularly for temperature-sensitive products. With the acquisition of two prominent German healthcare cold-chain logistics companies—Frigo-Trans and BPL—UPS aims to significantly strengthen its
The healthcare marketing landscape has been undergoing a significant transformation propelled by the advent of generative AI (Gen AI) and the strategic use of high-quality data. This advancement, which began accelerating in 2024, is poised to bring about an even greater revolution by 2025. With new
UnitedHealth faced a tumultuous year in 2024, marked by a series of significant challenges that tested the company's resilience. Despite these adversities, the healthcare giant managed to achieve record revenue, showcasing its ability to navigate through crises while maintaining financial
A coalition of shareholders, including the Interfaith Center on Corporate Responsibility (ICCR), has recently filed a noteworthy proposal aimed at UnitedHealth Group Inc., one of the largest health insurance providers in the U.S. For the 2025 proxy season, these shareholders are requesting that
The healthcare industry is undergoing a significant transformation, driven by the integration of real-time clinical insights into marketing strategies. This evolution is enabling more precise and personalized targeting of healthcare professionals (HCPs), moving away from traditional broad-spectrum
The appropriate use of health data is a critical aspect of maintaining patient trust and privacy. As health data becomes increasingly digitized and shared across various platforms, ensuring that it is used for the right purpose is more important than ever. This article explores the essential
The requirement to pay out-of-pocket significantly affects patients' engagement in virtual behavioral care, specifically telemental health visits, under high-deductible health plans. A recent study by Included Health and Harvard Medical School, published in JAMA Network Open, has revealed that
