Carla Gairy

Carla Gairy

Healthcare Marketing Expert
Carla Gairy writes about marketing and communications strategies in the healthcare sector, focusing on patient-centric communication and marketing initiatives. Her content provides fresh perspectives for healthcare clinics and centers. Carla regularly provides insights on topics such as content marketing for medical professionals, building and managing online reputations for healthcare providers, and the value of multichannel marketing campaigns for healthcare product launches. 
Major Venture Investments Boost AI and Digital Health Innovations
Business Major Venture Investments Boost AI and Digital Health Innovations

The healthcare industry is undergoing a significant transformation, driven by substantial venture capital investments in AI and digital health technologies. These investments are fueling the development of innovative solutions aimed at improving healthcare delivery and patient outcomes. This

Coeptis Therapeutics Pioneers AI Integration for Healthcare Revolution
Business Coeptis Therapeutics Pioneers AI Integration for Healthcare Revolution

Imagine a world where healthcare marketing is revolutionized by artificial intelligence, driving unprecedented changes in operational efficiency and precision. Coeptis Therapeutics Holdings, Inc. (NASDAQ: COEP) is at the forefront of this transformation, leveraging AI-powered marketing to redefine

Is Oregon's Strict Health Care Merger Law Protecting Patients?
Business Is Oregon's Strict Health Care Merger Law Protecting Patients?

Oregon's stringent health care merger oversight program has sparked significant debate and controversy. This program mandates that hospitals, health care providers, and other entities seeking substantial mergers or acquisitions must demonstrate that their proposed transactions will not

HCA Healthcare Faces Earnings Decline Amid Revenue Growth and Storm Costs
Business HCA Healthcare Faces Earnings Decline Amid Revenue Growth and Storm Costs

HCA Healthcare, the largest for-profit hospital operator in the United States, recently reported its financial performance for the fourth quarter of the fiscal year. The company experienced a mixed quarter, with revenue growth overshadowed by a decline in earnings due to significant weather-related

Access Healthcare Secures Major Investment to Enhance AI and Market Reach
Business Access Healthcare Secures Major Investment to Enhance AI and Market Reach

Access Healthcare, a leading technology-enabled platform specializing in revenue cycle management (RCM), recently announced a significant investment from New Mountain Capital, an investment firm managing approximately $55 billion in assets. The substantial investment aims to propel Access

Addressing Healthcare Consolidation and Private Equity Impact
Business Addressing Healthcare Consolidation and Private Equity Impact

The healthcare sector in the United States is undergoing significant changes, driven by increasing consolidation and private equity investments. These trends have raised substantial concerns regarding the quality of care, affordability, and accessibility for patients. A comprehensive federal report

New Mountain Capital Consolidates Health Tech Firms for AI Payment Solutions
Business New Mountain Capital Consolidates Health Tech Firms for AI Payment Solutions

New Mountain Capital has strategically acquired Machinify, an AI-driven software platform, to revolutionize the healthcare payments sector. This acquisition is part of a broader strategy to consolidate four health tech companies—The Rawlings Group, Apixio’s Payment Integrity business, Varis, and Mac

Is Massachusetts Overseeing Hospital Financial Health Adequately?
Business Is Massachusetts Overseeing Hospital Financial Health Adequately?

The recent audit conducted by the office of State Auditor Diana DiZoglio on the Center for Health Information and Analysis (CHIA) has raised significant concerns about the oversight of acute care hospitals and health systems in Massachusetts. Covering the period from July 1, 2021, through June 30,

Can Transcarent's $621M Accolade Buy Transform Employee Healthcare?
Business Can Transcarent's $621M Accolade Buy Transform Employee Healthcare?

Transcarent's planned acquisition of health benefits platform Accolade marks a significant $621 million deal that seeks to reshape the landscape of employee healthcare navigation and benefits. The acquisition aims to combine the strengths of both companies to provide a unified and enhanced

How to Choose the Best Healthcare Marketing Agency for Your Practice?
Business How to Choose the Best Healthcare Marketing Agency for Your Practice?

Selecting the right healthcare marketing agency is a critical decision that can significantly impact the success of a medical practice in today's highly competitive market. With the increasing importance of digital presence and patient engagement, choosing a marketing partner who can

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