Carla Gairy

Carla Gairy

Healthcare Marketing Expert
Carla Gairy writes about marketing and communications strategies in the healthcare sector, focusing on patient-centric communication and marketing initiatives. Her content provides fresh perspectives for healthcare clinics and centers. Carla regularly provides insights on topics such as content marketing for medical professionals, building and managing online reputations for healthcare providers, and the value of multichannel marketing campaigns for healthcare product launches. 
Iodine's AI Revolutionizes Hospital Revenue Management
Business Iodine's AI Revolutionizes Hospital Revenue Management

In the constantly shifting landscape of healthcare technology, one standout advancement is Iodine Software's new AI-driven solution designed specifically to optimize hospital revenue management. This state-of-the-art technology focuses on identifying missed billing opportunities, primarily

Can California Balance Budget Amid Immigrant Health Cuts?
Business Can California Balance Budget Amid Immigrant Health Cuts?

Faisal Zain is a trailblazer in the field of healthcare technology, known for his insightful perspectives on medical device innovation and policy. Today, he shares his expertise in the complex landscape of healthcare policies impacting immigrants, a topical issue in light of California's

Private Equity Sees Growth in Healthcare Investment Opportunities
Business Private Equity Sees Growth in Healthcare Investment Opportunities

The healthcare sector has become a focal point for private equity (PE) investment, driven by an array of persistent trends, shifting challenges, and enticing opportunities for growth. As political landscapes evolve, PE firms have found niches within the industry that remain promising despite

Maximize Benefits from New HSA Limits and HDHPs for 2026
Business Maximize Benefits from New HSA Limits and HDHPs for 2026

As 2026 approaches, federal employees within the Federal Employees Health Benefits (FEHB) program find themselves at a pivotal moment to reassess their healthcare strategies. An opportunity arises from the newly announced Health Savings Account (HSA) contribution limits, which promise enhanced

OHSU and Legacy Health Merger Canceled Amid Financial Strains
Business OHSU and Legacy Health Merger Canceled Amid Financial Strains

In a significant development for the healthcare sector in Portland, Oregon, the long-anticipated merger between Oregon Health & Science University (OHSU) and Legacy Health has been canceled. Initially announced with optimism in August 2023, this merger was set to unify two major healthcare

Is Bermuda Ready for Universal Healthcare by 2026?
Business Is Bermuda Ready for Universal Healthcare by 2026?

The Bermudian government's recent decision to allocate an additional $56.25 million to healthcare services signals a significant step towards achieving Universal Healthcare by 2026. This ambitious initiative focuses on improving healthcare accessibility, affordability, and efficiency, with a

Can Companies Lower Healthcare Costs Effectively?
Business Can Companies Lower Healthcare Costs Effectively?

In the dynamic landscape of corporate finances, managing healthcare costs has proven to be an increasingly challenging task for businesses. Healthcare expenditures now rank as one of the most substantial financial burdens enterprises face, following closely behind goods and services. To navigate

Maximizing HSAs: IRS Changes and New Strategies for 2026
Business Maximizing HSAs: IRS Changes and New Strategies for 2026

Amidst evolving financial landscapes, paying attention to Health Savings Accounts (HSAs) becomes imperative, especially with the upcoming adjustments in 2026. Recently announced IRS changes signal an advantageous shift in how these accounts can be leveraged. HSAs have garnered attention primarily

Should Medicaid Require Proof of Work for Coverage?
Business Should Medicaid Require Proof of Work for Coverage?

A growing debate surrounds the potential national implementation of work requirements for Medicaid, a program critical for low-income citizens and individuals with disabilities. Republican leaders are championing policies that necessitate proof of employment from working-age Medicaid recipients.

How Does LifeMD Transform Women's Healthcare with Telehealth?
Business How Does LifeMD Transform Women's Healthcare with Telehealth?

In an era where digital solutions are rapidly transforming traditional industries, LifeMD's strategic expansion into women's healthcare marks a significant milestone in telehealth. The company's forward-thinking acquisition strategy is set to revolutionize how women access and

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