Carla Gairy

Carla Gairy

Healthcare Marketing Expert
Carla Gairy writes about marketing and communications strategies in the healthcare sector, focusing on patient-centric communication and marketing initiatives. Her content provides fresh perspectives for healthcare clinics and centers. Carla regularly provides insights on topics such as content marketing for medical professionals, building and managing online reputations for healthcare providers, and the value of multichannel marketing campaigns for healthcare product launches. 
Innovative Approaches to Surging Healthcare Claim Denials
Business Innovative Approaches to Surging Healthcare Claim Denials

Healthcare providers today face mounting pressure as insurance claim denials continue to rise at an unprecedented rate, driven by the complexity of reimbursement processes and evolving tactics from insurance payers. Since 2025, denial rates have soared, presenting significant financial and

Can Math Solve the Efficiency Crisis in US Hospitals?
Business Can Math Solve the Efficiency Crisis in US Hospitals?

A visionary in healthcare reform named Eugene Litvak, armed with a mathematician's prowess and bold insights, could hold the key to an ongoing crisis in the United States hospital system. Overstressed emergency rooms, endless queues of patients, and wasted resources paint a bleak picture of

Top Home Care Franchises: A Promising Healthcare Investment
Business Top Home Care Franchises: A Promising Healthcare Investment

Faisal Zain is a renowned healthcare expert specializing in medical technology and the manufacturing of medical devices used for diagnostics and treatment. Drawing from his vast experience and expertise, Faisal offers insightful perspectives on the dynamic world of home care franchising, a sector

Home Care Giants Drive Market Growth Through Strategic M&A
Business Home Care Giants Drive Market Growth Through Strategic M&A

Within the competitive landscape of the home care sector, companies are increasingly pursuing mergers and acquisitions (M&A) as a tactic to bolster their market position and drive growth. This strategy stands at the intersection of expanding geographic footprints and augmenting service

Brattleboro Memorial Seeks $4M Solution to Financial Challenges
Business Brattleboro Memorial Seeks $4M Solution to Financial Challenges

Brattleboro Memorial Hospital is navigating a challenging financial landscape as it seeks to stabilize its $119 million budget amid substantial difficulties partly caused by changes in state and federal policies. With a combination of strategies to reduce expenditures and enhance revenues, the

How Will Northwell's Nuvance Merger Transform Healthcare?
Business How Will Northwell's Nuvance Merger Transform Healthcare?

An unprecedented transformation is taking place in the healthcare sector due to Northwell Health's strategic acquisition of Nuvance Health, establishing a $23 billion system encompassing 28 hospitals, over 1,050 ambulatory care sites, and 73 urgent care centers. This merger, led by Northwell’s

Medicaid Cuts Threaten Hospital Mental Health Units in Crisis
Business Medicaid Cuts Threaten Hospital Mental Health Units in Crisis

In today's discussion, we sit down with Faisal Zain, a healthcare expert with a profound understanding of medical technology and the manufacturing of medical devices. As the landscape of mental health services faces potential upheaval, Faisal’s insights into hospital operations and funding m

Trump's Budget Cuts Threaten U.S. Health and Research Progress
Business Trump's Budget Cuts Threaten U.S. Health and Research Progress

The recent strategic decision to significantly reduce funding for U.S. health and research endeavors threatens to impede progress in these sectors. At the core of this fiscal strategy is a drastic reduction in resources allocated to pivotal healthcare institutions and scientific research bodies,

AI Revolutionizes Healthcare Revenue Cycle Management
Business AI Revolutionizes Healthcare Revenue Cycle Management

In an era where technology has transformed various sectors, healthcare revenue cycle management (RCM) is undergoing a significant metamorphosis, thanks to artificial intelligence (AI). A recent initiative led by New Mountain Capital showcases a groundbreaking shift in this domain. By integrating

Iodine's AI Revolutionizes Hospital Revenue Management
Business Iodine's AI Revolutionizes Hospital Revenue Management

In the constantly shifting landscape of healthcare technology, one standout advancement is Iodine Software's new AI-driven solution designed specifically to optimize hospital revenue management. This state-of-the-art technology focuses on identifying missed billing opportunities, primarily

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