Carla Gairy

Carla Gairy

Healthcare Marketing Expert
Carla Gairy writes about marketing and communications strategies in the healthcare sector, focusing on patient-centric communication and marketing initiatives. Her content provides fresh perspectives for healthcare clinics and centers. Carla regularly provides insights on topics such as content marketing for medical professionals, building and managing online reputations for healthcare providers, and the value of multichannel marketing campaigns for healthcare product launches. 
Hospital Consolidations Reshape U.S. Healthcare with M&A Strategies
Business Hospital Consolidations Reshape U.S. Healthcare with M&A Strategies

Hospital mergers and acquisitions (M&A) are increasingly becoming essential strategies for health systems to achieve financial stability, enhance operational efficiency, and broaden patient access. This ongoing trend is significantly reshaping the U.S. healthcare landscape, with various key

Can AI-Powered SmarterDx Really Boost Hospital Revenue Cycles?
Business Can AI-Powered SmarterDx Really Boost Hospital Revenue Cycles?

The healthcare industry faces constant evolution, and hospitals are particularly focused on optimizing their revenue cycles amidst various administrative challenges. SmarterDx is emerging as a promising solution in this arena. This AI-powered tool is designed to tackle the complexities of hospital

How Will NIB's Full Acquisition of Midnight Health Impact Healthcare?
Business How Will NIB's Full Acquisition of Midnight Health Impact Healthcare?

In a decisive move poised to reshape the online healthcare landscape in Australia, NIB Holdings (ASX: NHF) progresses towards a full acquisition of Midnight Health, a dynamic startup offering a range of medical advice and prescription medications. NIB, already holding an 80% stake in Midnight

Will OHSU's Acquisition of Legacy Health Worsen Oregon's Affordability Crisis?
Business Will OHSU's Acquisition of Legacy Health Worsen Oregon's Affordability Crisis?

Oregon is grappling with a severe healthcare affordability crisis, with a significant number of residents delaying or foregoing medical care due to high costs. Over the past year, nearly three-quarters of Oregonians have avoided necessary medical services because of financial constraints. This

Are Misleading Ads for Compounded GLP-1 Drugs Putting Patients at Risk?
Business Are Misleading Ads for Compounded GLP-1 Drugs Putting Patients at Risk?

A recent study conducted by the Yale School of Medicine, published in the JAMA Health Forum, highlights serious concerns surrounding online advertising practices for compounded versions of GLP-1 receptor agonists (GLP-1 RAs) used to treat type 2 diabetes and for weight loss. These concerns are

How Are Mergers and Acquisitions Shaping Saudi Arabia's Healthcare?
Business How Are Mergers and Acquisitions Shaping Saudi Arabia's Healthcare?

Mergers and acquisitions (M&A) in the global healthcare sector have been on the rise, driven by the need for substantial investments in research, development, and innovation. This trend is particularly evident in Saudi Arabia, where the country's Vision 2030 initiative is driving

How Will RTI and B.well's Partnership Change Patient Data in Healthcare?
Business How Will RTI and B.well's Partnership Change Patient Data in Healthcare?

The recent partnership between RTI International and b.well Connected Health marks a significant milestone in the healthcare industry. This collaboration aims to revolutionize the utilization of patient data, particularly in the pharmaceutical and life sciences sectors. By leveraging b.well's

UPS Enhances Healthcare Logistics with Frigo-Trans and BPL Acquisition
Business UPS Enhances Healthcare Logistics with Frigo-Trans and BPL Acquisition

In a strategic move to fortify its healthcare logistics capabilities, UPS has acquired German healthcare logistics firms Frigo-Trans and BPL, reflecting the company's deep commitment to addressing the increasing demands for temperature-sensitive and time-critical logistics solutions within the

Dedicare Reports Significant Revenue Decline Amid Market Challenges
Business Dedicare Reports Significant Revenue Decline Amid Market Challenges

In the wake of a challenging healthcare staffing market, Swedish staffing firm Dedicare faced a difficult fourth quarter and a tough full year in 2024, with revenue and profit margins taking a significant hit. The company reported a fourth-quarter revenue of SEK 389.0 million (€34.4 million), m

Transformative Tech in Healthcare: Marketers Must Adapt to Stay Relevant
Business Transformative Tech in Healthcare: Marketers Must Adapt to Stay Relevant

The healthcare industry is undergoing a significant transformation driven by emerging technologies such as augmented and virtual reality (AR/VR), artificial intelligence (AI), and telehealth. These advancements are reshaping medical care, prevention, and patient experiences, presenting both

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