Carla Gairy

Carla Gairy

Healthcare Marketing Expert
Carla Gairy writes about marketing and communications strategies in the healthcare sector, focusing on patient-centric communication and marketing initiatives. Her content provides fresh perspectives for healthcare clinics and centers. Carla regularly provides insights on topics such as content marketing for medical professionals, building and managing online reputations for healthcare providers, and the value of multichannel marketing campaigns for healthcare product launches. 
States Clash Over $50B Rural Health Fund Amid Medicaid Cuts
Business States Clash Over $50B Rural Health Fund Amid Medicaid Cuts

The landscape of rural healthcare in America stands at a critical crossroads, with a staggering $50 billion fund up for grabs under the Rural Health Transformation Program, while a projected $137 billion in Medicaid cuts looms over the next decade, creating a complex battleground. This

Building Connected Healthcare Systems Through Interoperability
Editorial Building Connected Healthcare Systems Through Interoperability

Beyond 2025, healthcare is expected to continue evolving toward a fully digital environment . In this setting, it's crucial for institutions to connect with each other and exchange patient information. This helps everything run smoothly and ensures good care. Every organization, whether a

Kaiser Permanente Strike: 31,000 Workers Demand Fairness
Business Kaiser Permanente Strike: 31,000 Workers Demand Fairness

The U.S. healthcare system stands at a critical crossroads as 31,000 Kaiser Permanente workers in California and Hawaii launch a five-day strike, spotlighting deep-seated issues of understaffing, wage disparities, and patient care quality. This labor action, driven by members of the United Nurses

Rural Hospitals: Lifeline for Michigan's Communities
Business Rural Hospitals: Lifeline for Michigan's Communities

The Vital Role of Rural Hospitals in Michigan In Michigan, where vast stretches of rural landscape define over 60% of the state's counties, rural hospitals stand as the backbone of community health, often serving as the only source of medical care for miles. These facilities are not just

Athenahealth Unveils AI-Native RCM Updates for Efficiency
Business Athenahealth Unveils AI-Native RCM Updates for Efficiency

Setting the Stage for AI-Driven Healthcare Transformation In an era where healthcare providers grapple with mounting administrative burdens, a staggering statistic emerges: over 10% of claims are typically denied, leading to significant revenue losses and delayed payments for ambulatory practices,

How Can AI Save Rural Hospitals from Financial Collapse?
Business How Can AI Save Rural Hospitals from Financial Collapse?

The Crisis Facing Rural Hospitals: A Financial Overview Imagine a small town where the local hospital, the only source of emergency care for miles, shutters its doors due to insurmountable financial strain, leaving the community stranded in times of need. This scenario is becoming all too common

Decoding ROI in Mental Healthcare Quality Improvement
Business Decoding ROI in Mental Healthcare Quality Improvement

Introduction Imagine a healthcare system where every dollar invested in mental health services yields not just financial returns, but also profound improvements in patient well-being, yet the true impact remains elusive due to inconsistent measurement methods. This scenario underscores a critical

How Does Talkspace's Wisdo Acquisition Boost Mental Health?
Business How Does Talkspace's Wisdo Acquisition Boost Mental Health?

Imagine a world where loneliness, often dubbed the silent epidemic, affects millions, contributing to a staggering rise in mental health challenges globally, with recent studies suggesting that over 30% of adults in the United States report feeling isolated, a condition linked to increased risks of

Why Is Healthpeak Properties a Top Pick for Income Investors?
Business Why Is Healthpeak Properties a Top Pick for Income Investors?

Overview of the Healthcare REIT Landscape In an era where an aging population drives unprecedented demand for healthcare services, with over 70 million Americans projected to be 65 or older by 2030, the healthcare Real Estate Investment Trust (REIT) sector emerges as a cornerstone for

Brattleboro Hospital Faces Financial Crisis and Leadership Shift
Business Brattleboro Hospital Faces Financial Crisis and Leadership Shift

I'm thrilled to sit down with Faisal Zain, a renowned healthcare expert with a deep background in medical technology and innovation. With years of experience in the manufacturing of medical devices for diagnostics and treatment, Faisal brings a unique perspective to the challenges and

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