Carla Gairy

Carla Gairy

Healthcare Marketing Expert
Carla Gairy writes about marketing and communications strategies in the healthcare sector, focusing on patient-centric communication and marketing initiatives. Her content provides fresh perspectives for healthcare clinics and centers. Carla regularly provides insights on topics such as content marketing for medical professionals, building and managing online reputations for healthcare providers, and the value of multichannel marketing campaigns for healthcare product launches. 
Healthcare GenAI Adoption Surges Amid Key Barriers
Business Healthcare GenAI Adoption Surges Amid Key Barriers

The relentless financial pressure cooker of modern healthcare is forcing organizations to seek technological relief, with Generative AI emerging as a powerful, albeit complex, solution for stabilizing fragile operational backbones. While the industry buzzes with optimism about AI's potential

Cheaper Health Insurance Comes With Major Trade-Offs
Business Cheaper Health Insurance Comes With Major Trade-Offs

Millions of Americans purchasing health insurance through the Affordable Care Act marketplaces are confronting a daunting financial reality as the enrollment period for the 2026 plan year unfolds. The confluence of significant increases in monthly premiums and the looming expiration of enhanced

Financing Fuels Practice Growth and Patient Access
Business Financing Fuels Practice Growth and Patient Access

The health and wellness sector is charting a course toward an astounding $11 trillion valuation by 2034, yet this booming demand runs headlong into a stark patient reality of high deductibles and depleted savings. This growing chasm between the desire for care and the ability to afford it presents

Will AI Define the Next Wave of Health M&A?
Business Will AI Define the Next Wave of Health M&A?

The Dawn of a New M&A Era: From Speculation to Strategic Imperative The health services mergers and acquisitions market is poised for a significant resurgence, and after a period of careful recalibration, a new wave of dealmaking is on the horizon, fueled by renewed investor confidence and a

US Hospitals Face Mounting Financial Pressures
Business US Hospitals Face Mounting Financial Pressures

The financial bedrock of America's healthcare infrastructure is showing significant signs of fracture, threatening the stability of care delivery from major urban centers to small community hospitals. As essential pillars of national health and wellness, U.S. hospitals and health systems are

What's the Prescription for U.S. Health Care?
Business What's the Prescription for U.S. Health Care?

For decades, the "Letters to the Editor" page has served as a public square, a place where citizens can debate, celebrate, and critique the news of the day. But behind this collection of diverse voices is a guiding hand—an editor who sifts through countless submissions to find the ones t

Health Savings Accounts Worsen Health Inequality
Business Health Savings Accounts Worsen Health Inequality

Promoted as a tool for patient empowerment, Health Savings Accounts are instead built upon an ideological assumption that fundamentally misunderstands the financial realities of most American families. This research summary critically examines the role of HSAs in the United States healthcare

How To Pick Health Insurance In the Worst Year Ever
Business How To Pick Health Insurance In the Worst Year Ever

Navigating the American health insurance landscape has become an annual exercise in frustration and fear for millions. With premiums soaring and political uncertainty clouding the future of subsidies, families are facing their toughest choices yet. We sit down with Faisal Zain, a leading expert in

Trend Analysis: Bundled Healthcare Approvals
Business Trend Analysis: Bundled Healthcare Approvals

The relentless back-and-forth of prior authorizations has long been a source of significant administrative friction and burnout for healthcare providers across the United States, often creating frustrating delays for patients awaiting critical care. Simplifying this cumbersome process is therefore

Study Finds Flaws in Federal Change Healthcare Relief Aid
Business Study Finds Flaws in Federal Change Healthcare Relief Aid

The massive 2024 Change Healthcare cyberattack sent immediate and severe shockwaves through the American healthcare system, paralyzing payment flows and pushing providers toward a financial precipice. In response, the federal government launched an emergency relief program intended to serve as a

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