Carla Gairy

Carla Gairy

Healthcare Marketing Expert
Carla Gairy writes about marketing and communications strategies in the healthcare sector, focusing on patient-centric communication and marketing initiatives. Her content provides fresh perspectives for healthcare clinics and centers. Carla regularly provides insights on topics such as content marketing for medical professionals, building and managing online reputations for healthcare providers, and the value of multichannel marketing campaigns for healthcare product launches. 
Alternative Health Plans Surge Amid ACA Policy Shifts
Business Alternative Health Plans Surge Amid ACA Policy Shifts

In 2025, the American health insurance landscape stands at a critical juncture, with an estimated 1.3 million individuals projected to lose coverage by 2026 due to sweeping legislative changes like the One Big Beautiful Bill Act, highlighting a growing crisis in healthcare access. This staggering

Why Is Michigan's Medicaid Work Requirement a Warning?
Business Why Is Michigan's Medicaid Work Requirement a Warning?

In the realm of public health policy, few have navigated the complexities of Medicaid regulations as adeptly as Robert Gordon, former Michigan state health director. During his tenure, Gordon spearheaded the implementation of a controversial Medicaid work requirement, a policy he inherited under a

MedTech M&A Boom in 2025: Startups Prime for Acquisition
Business MedTech M&A Boom in 2025: Startups Prime for Acquisition

As we dive into the dynamic world of medical technology mergers and acquisitions, I’m thrilled to sit down with Faisal Zain, a seasoned healthcare expert with deep expertise in MedTech. With a career focused on the manufacturing of cutting-edge medical devices for diagnostics and treatment, Faisal h

ACOs Achieve Record $2.4B Savings in Medicare Program 2024
Business ACOs Achieve Record $2.4B Savings in Medicare Program 2024

What if a single healthcare model could slash billions in costs while making patients healthier? In 2024, Accountable Care Organizations (ACOs) did just that, achieving a staggering $2.4 billion in savings for Medicare, marking a transformative moment for millions of beneficiaries and signaling

Hospitals and Insurers Clash, Leaving Patients in the Middle
Business Hospitals and Insurers Clash, Leaving Patients in the Middle

Imagine a family, already grappling with a severe medical emergency, forced to spend countless hours navigating a maze of phone calls and paperwork just to ensure coverage for critical care. This scenario is becoming all too common as contract disputes between hospitals and insurers escalate across

Pro Medicus Expands into U.S. Veterans Affairs Market
Business Pro Medicus Expands into U.S. Veterans Affairs Market

Setting the Stage for Transformation in Healthcare IT Imagine a healthcare system serving millions of veterans across the United States, burdened by outdated technology, yet poised for a digital revolution with a $14 billion modernization plan that could redefine patient care on an unprecedented

Redefining ROI: Beyond Finances in Healthcare Innovation
Business Redefining ROI: Beyond Finances in Healthcare Innovation

Short introduction We’re thrilled to sit down with Faisal Zain, a renowned expert in healthcare technology with a deep background in the manufacturing of medical devices for diagnostics and treatment. With years of experience driving innovation in the field, Faisal offers unique insights into how t

AI-Powered NLP Transforms Healthcare and Life Sciences
Business AI-Powered NLP Transforms Healthcare and Life Sciences

In an era where healthcare systems grapple with an overwhelming deluge of unstructured data—think millions of clinical notes, patient records, and genomic sequences—AI-powered Natural Language Processing (NLP) emerges as a game-changing solution that is revolutionizing how medical professionals ope

Healthcare Price Transparency Falls Short of True Value
Business Healthcare Price Transparency Falls Short of True Value

In a world where a smartphone app can instantly reveal the cost of a ride or a meal, the inability to know the price of a medical procedure before stepping into a hospital feels like a glaring anomaly, leaving patients vulnerable to financial shock. Picture a patient, already burdened by illness,

Hospital Margins Rise Despite Growing Debt and Expenses
Business Hospital Margins Rise Despite Growing Debt and Expenses

Overview of the U.S. Hospital Financial Landscape In the complex and ever-evolving healthcare industry, U.S. hospitals stand at a critical juncture, grappling with a financial landscape that reveals both progress and peril, as they navigate economic pressures and policy shifts that shape their

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