India's advertising landscape, particularly in the healthcare sector, has faced increasing scrutiny due to the prevalence of misleading advertisements. The Advertising Standards Council of India (ASCI) plays a pivotal role in ensuring that advertisements adhere to ethical standards. However,
A strong social media presence has become increasingly influential in shaping patients' healthcare choices, with 57% of people acknowledging its impact on their decisions and 81% associating it with cutting-edge technology. This widespread influence has led many healthcare providers to
The landscape of hospital marketing is undergoing unprecedented changes, driven primarily by the integration of advanced technologies like artificial intelligence (AI) and the aftermath of the Covid-19 pandemic. As hospitals adapt to new marketing paradigms, the blending of traditional
The integration of artificial intelligence (AI) into the healthcare sector has ushered in a wave of transformation, particularly in the realm of healthcare communication. Central to this revolution are AI-powered chatbots, which employ advanced natural language processing (NLP) and machine learning
Efficient communication is the lifeblood of effective healthcare delivery. With the vast networks of caregivers, administrators, and patients, hospitals rely on streamlined information exchange to secure the best outcomes. Traditional methods, such as pagers and paper-based systems, no longer
Healthcare communication is absolutely critical to patient care, yet it remains an area where many health systems fall short. This shortfall is particularly troubling in terms of accessibility, given that approximately 1.6 million people in the UK live with complex disabilities. Inclusive
L’Oreal coined the term “ patsumer ” — a patient-consumer — to give expression to the emerging phenomenon of informed patients who are equally consumers of healthcare and medical interventions. With the internet at their fingertips, patients are increasingly more empowered with knowledge about their
The first half of 2024 witnessed a significant surge in mergers and acquisitions (M&A) within the medtech industry. Multibillion-dollar deals have not only reshaped market dynamics but also signaled strategic shifts and technological advancements. This article delves into the top five deals
Prime Healthcare, a California-based for-profit health system, has announced its acquisition of nine Illinois hospitals and associated facilities from the nonprofit Catholic health system, Ascension. This transaction represents a significant expansion in Prime Healthcare’s portfolio and includes a c
