Carla Gairy

Carla Gairy

Healthcare Marketing Expert
Carla Gairy writes about marketing and communications strategies in the healthcare sector, focusing on patient-centric communication and marketing initiatives. Her content provides fresh perspectives for healthcare clinics and centers. Carla regularly provides insights on topics such as content marketing for medical professionals, building and managing online reputations for healthcare providers, and the value of multichannel marketing campaigns for healthcare product launches. 
Patients Are Also Consumers; Healthcare Marketing Should Reflect This
Editorial Patients Are Also Consumers; Healthcare Marketing Should Reflect This

L’Oreal coined the term “ patsumer ” — a patient-consumer — to give expression to the emerging phenomenon of informed patients who are equally consumers of healthcare and medical interventions. With the internet at their fingertips, patients are increasingly more empowered with knowledge about their

Medtech M&A Surge: Top Deals Shaping the Industry in Early 2024
Business Medtech M&A Surge: Top Deals Shaping the Industry in Early 2024

The first half of 2024 witnessed a significant surge in mergers and acquisitions (M&A) within the medtech industry. Multibillion-dollar deals have not only reshaped market dynamics but also signaled strategic shifts and technological advancements. This article delves into the top five deals

Prime Healthcare Acquires Nine Illinois Hospitals from Ascension
Business Prime Healthcare Acquires Nine Illinois Hospitals from Ascension

Prime Healthcare, a California-based for-profit health system, has announced its acquisition of nine Illinois hospitals and associated facilities from the nonprofit Catholic health system, Ascension. This transaction represents a significant expansion in Prime Healthcare’s portfolio and includes a c

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