Carla Gairy

Carla Gairy

Healthcare Marketing Expert
Carla Gairy writes about marketing and communications strategies in the healthcare sector, focusing on patient-centric communication and marketing initiatives. Her content provides fresh perspectives for healthcare clinics and centers. Carla regularly provides insights on topics such as content marketing for medical professionals, building and managing online reputations for healthcare providers, and the value of multichannel marketing campaigns for healthcare product launches. 
NHS Faces Crisis with Surge in Botched Surgeries and Medical Errors
Business NHS Faces Crisis with Surge in Botched Surgeries and Medical Errors

The healthcare system in the United Kingdom is facing a staggering increase in the number of botched operations and medical errors, putting further strain on an already overstretched NHS. In the last five years, the incidence of surgical mistakes and procedural errors has notably risen, leading to

Are Telehealth Payment Parity Laws Creating Equitable Healthcare Access?
Business Are Telehealth Payment Parity Laws Creating Equitable Healthcare Access?

Paul's sudden health crisis in the remote town of Midhill led his family to explore telehealth options, revealing the stark differences in telehealth service coverage across states. Recent years have seen significant progress in the adoption of telehealth payment parity laws, ensuring that

Charting the Future of Radiology with AI
Editorial Charting the Future of Radiology with AI

Machine learning is significantly changing healthcare , opening up new possibilities for improving diagnoses and treatments.  Central to these advancements are Artificial Neural Networks , which mimic neurological functions to identify features in medical images. Backpropagation allows these

How Can We Navigate Healthcare Communications in the Diverse APAC?
Business How Can We Navigate Healthcare Communications in the Diverse APAC?

Navigating healthcare communications in the Asia Pacific (APAC) region presents both opportunities and challenges, owing to the immense diversity and dynamic nature of the area. Glen Halliwell from WPP's GCI Health in Singapore emphasizes the need for a nuanced and balanced approach to

How Can Digital Marketing Transform Modern Healthcare Practices?
Business How Can Digital Marketing Transform Modern Healthcare Practices?

Digital marketing is revolutionizing how healthcare providers interact with patients. With more people turning to digital sources for their healthcare needs, leveraging digital marketing strategies can bridge the gap between providers and patients, enhancing engagement and improving healthcare

How Can AI Transform Healthcare for Better Efficiency and Clinician Joy?
Business How Can AI Transform Healthcare for Better Efficiency and Clinician Joy?

Artificial Intelligence (AI) is revolutionizing diverse industries, with healthcare being one of the most promising areas for its application. AI has the potential to transform healthcare by increasing efficiency in medical processes and boosting clinician job satisfaction. The integration of AI

Healthcare Logistics Expands as Robotics and Mergers Shape Industry
Business Healthcare Logistics Expands as Robotics and Mergers Shape Industry

The logistics and supply chain industry is in the midst of a transformative phase marked by significant innovations, strategic expansions, and evolving market demands. From healthcare logistics to robotics, mergers, and acquisitions, various factors are driving the industry toward a more efficient

Boosting Physician Practice Growth: MSO Marketing Strategies Explained
Business Boosting Physician Practice Growth: MSO Marketing Strategies Explained

Healthcare Management Services Organizations (MSOs) play a pivotal role in the modern healthcare landscape by providing essential support services to specialty practices in order to boost growth and profitability. According to Blair Primis, the Chief Marketing Officer (CMO) of Flagship Specialty

Supporting Health Care Workers: Reducing Stress Through Risk Management
Business Supporting Health Care Workers: Reducing Stress Through Risk Management

The modern health care profession is undeniably challenging, presenting numerous stressors that impact the well-being of health care workers (HCWs). These pressures have been exacerbated by the COVID-19 pandemic, leading to significant mental, physical, and emotional tolls. Effective risk

How Can We Protect Health Care Services in Conflict Zones?
Business How Can We Protect Health Care Services in Conflict Zones?

In many parts of the world, health care services operate under the constant shadow of violence and instability. Conflict zones present unique and severe challenges, often making hospitals, health workers, and even patients targets of deliberate attacks. These hostile environments require tailored

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