Carla Gairy

Carla Gairy

Healthcare Marketing Expert
Carla Gairy writes about marketing and communications strategies in the healthcare sector, focusing on patient-centric communication and marketing initiatives. Her content provides fresh perspectives for healthcare clinics and centers. Carla regularly provides insights on topics such as content marketing for medical professionals, building and managing online reputations for healthcare providers, and the value of multichannel marketing campaigns for healthcare product launches. 
Access Healthcare Secures Major Investment to Enhance AI and Market Reach
Business Access Healthcare Secures Major Investment to Enhance AI and Market Reach

Access Healthcare, a leading technology-enabled platform specializing in revenue cycle management (RCM), recently announced a significant investment from New Mountain Capital, an investment firm managing approximately $55 billion in assets. The substantial investment aims to propel Access

Addressing Healthcare Consolidation and Private Equity Impact
Business Addressing Healthcare Consolidation and Private Equity Impact

The healthcare sector in the United States is undergoing significant changes, driven by increasing consolidation and private equity investments. These trends have raised substantial concerns regarding the quality of care, affordability, and accessibility for patients. A comprehensive federal report

New Mountain Capital Consolidates Health Tech Firms for AI Payment Solutions
Business New Mountain Capital Consolidates Health Tech Firms for AI Payment Solutions

New Mountain Capital has strategically acquired Machinify, an AI-driven software platform, to revolutionize the healthcare payments sector. This acquisition is part of a broader strategy to consolidate four health tech companies—The Rawlings Group, Apixio’s Payment Integrity business, Varis, and Mac

Is Massachusetts Overseeing Hospital Financial Health Adequately?
Business Is Massachusetts Overseeing Hospital Financial Health Adequately?

The recent audit conducted by the office of State Auditor Diana DiZoglio on the Center for Health Information and Analysis (CHIA) has raised significant concerns about the oversight of acute care hospitals and health systems in Massachusetts. Covering the period from July 1, 2021, through June 30,

Can Transcarent's $621M Accolade Buy Transform Employee Healthcare?
Business Can Transcarent's $621M Accolade Buy Transform Employee Healthcare?

Transcarent's planned acquisition of health benefits platform Accolade marks a significant $621 million deal that seeks to reshape the landscape of employee healthcare navigation and benefits. The acquisition aims to combine the strengths of both companies to provide a unified and enhanced

How to Choose the Best Healthcare Marketing Agency for Your Practice?
Business How to Choose the Best Healthcare Marketing Agency for Your Practice?

Selecting the right healthcare marketing agency is a critical decision that can significantly impact the success of a medical practice in today's highly competitive market. With the increasing importance of digital presence and patient engagement, choosing a marketing partner who can

Can Privacy-First Marketing Enhance Healthcare Data Protection?
Business Can Privacy-First Marketing Enhance Healthcare Data Protection?

In a significant advancement for privacy and data protection in healthcare marketing, Onspire Health Marketing has announced a novel collaboration with Freshpaint, aimed at creating privacy-first digital marketing solutions. This partnership is designed to bolster data security for medical

Can Colorado Sustain Medicaid Amid Rising Costs Post-Pandemic?
Business Can Colorado Sustain Medicaid Amid Rising Costs Post-Pandemic?

The financial instability faced by health care providers for Colorado's poorest residents has become a growing concern due to the escalating costs of Medicaid. Hospitals, mental health clinics, and community health centers have recently alerted legislators about the significant challenges they

Hospital M&A in 2024: Stability on the Surface, Distress Underneath
Business Hospital M&A in 2024: Stability on the Surface, Distress Underneath

The year 2024 has been a paradoxical one for the hospital and health system sector. On the surface, the industry appears to be stabilizing, with improved operating margins and positive outlooks from key rating agencies. However, a deeper analysis reveals ongoing financial distress and significant

Optimizing Healthcare with a Multicloud-by-Design Approach
Business Optimizing Healthcare with a Multicloud-by-Design Approach

In an era where technology advancements shape nearly every industry, the healthcare sector is increasingly adopting multicloud computing strategies to streamline operations and enhance efficiency. Over the past decade, significant investments in cloud-based IT solutions have been made to modernize

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