The recent decision by two rival hospitals in Terre Haute, Indiana, to withdraw their merger application has reignited the debate over the effectiveness of Certificate of Public Advantage (COPA) laws. These laws, designed to regulate hospital mergers and ensure public benefit, have faced
The healthcare marketing and communications market is on the brink of a significant transformation. As we look ahead to 2028, several factors, trends, and advancements are poised to reshape the industry landscape. This article delves into the projected growth, key players, technological
The landscape of healthcare communications is undergoing a significant transformation, driven by the rise of influencer marketing. This innovative approach is reshaping how medical information is distributed and consumed, with healthcare influencers playing a pivotal role. These influencers,
A significant slowdown in private equity (PE) dealmaking has emerged within the healthcare services industry during the third quarter of this year, raising eyebrows among industry watchers. According to a recent report by PitchBook, 148 PE deals were either announced or closed in Q3, a considerable
The healthcare system in the United Kingdom is facing a staggering increase in the number of botched operations and medical errors, putting further strain on an already overstretched NHS. In the last five years, the incidence of surgical mistakes and procedural errors has notably risen, leading to
Paul's sudden health crisis in the remote town of Midhill led his family to explore telehealth options, revealing the stark differences in telehealth service coverage across states. Recent years have seen significant progress in the adoption of telehealth payment parity laws, ensuring that
Machine learning is significantly changing healthcare , opening up new possibilities for improving diagnoses and treatments. Central to these advancements are Artificial Neural Networks , which mimic neurological functions to identify features in medical images. Backpropagation allows these
Navigating healthcare communications in the Asia Pacific (APAC) region presents both opportunities and challenges, owing to the immense diversity and dynamic nature of the area. Glen Halliwell from WPP's GCI Health in Singapore emphasizes the need for a nuanced and balanced approach to
Digital marketing is revolutionizing how healthcare providers interact with patients. With more people turning to digital sources for their healthcare needs, leveraging digital marketing strategies can bridge the gap between providers and patients, enhancing engagement and improving healthcare
Artificial Intelligence (AI) is revolutionizing diverse industries, with healthcare being one of the most promising areas for its application. AI has the potential to transform healthcare by increasing efficiency in medical processes and boosting clinician job satisfaction. The integration of AI
