Carla Gairy

Carla Gairy

Healthcare Marketing Expert
Carla Gairy writes about marketing and communications strategies in the healthcare sector, focusing on patient-centric communication and marketing initiatives. Her content provides fresh perspectives for healthcare clinics and centers. Carla regularly provides insights on topics such as content marketing for medical professionals, building and managing online reputations for healthcare providers, and the value of multichannel marketing campaigns for healthcare product launches. 
UPS Enhances Healthcare Logistics with Frigo-Trans and BPL Acquisition
Business UPS Enhances Healthcare Logistics with Frigo-Trans and BPL Acquisition

In a strategic move to fortify its healthcare logistics capabilities, UPS has acquired German healthcare logistics firms Frigo-Trans and BPL, reflecting the company's deep commitment to addressing the increasing demands for temperature-sensitive and time-critical logistics solutions within the

Dedicare Reports Significant Revenue Decline Amid Market Challenges
Business Dedicare Reports Significant Revenue Decline Amid Market Challenges

In the wake of a challenging healthcare staffing market, Swedish staffing firm Dedicare faced a difficult fourth quarter and a tough full year in 2024, with revenue and profit margins taking a significant hit. The company reported a fourth-quarter revenue of SEK 389.0 million (€34.4 million), m

Transformative Tech in Healthcare: Marketers Must Adapt to Stay Relevant
Business Transformative Tech in Healthcare: Marketers Must Adapt to Stay Relevant

The healthcare industry is undergoing a significant transformation driven by emerging technologies such as augmented and virtual reality (AR/VR), artificial intelligence (AI), and telehealth. These advancements are reshaping medical care, prevention, and patient experiences, presenting both

How Will Healthcare Marketing Strategies Evolve in 2025?
Business How Will Healthcare Marketing Strategies Evolve in 2025?

The rapid advancements in digital technology are revolutionizing how healthcare professionals engage with patients and market their practices. In 2025, successful healthcare experiences need to incorporate innovative and digitally advanced approaches to capture patient attention. Immersive

Is The Union Budget 2025 Addressing India's Healthcare Needs Effectively?
Business Is The Union Budget 2025 Addressing India's Healthcare Needs Effectively?

The Union Budget 2025, presented by Finance Minister Nirmala Sitharaman, has placed a significant emphasis on healthcare, aiming to address the critical needs of millions of Indians. Despite incremental increases in healthcare spending over the past decade, India still falls short of the National

GE Healthcare Invests $138M to Boost Contrast Media Production in Ireland
Business GE Healthcare Invests $138M to Boost Contrast Media Production in Ireland

In a strategic move to meet the rising global demand for contrast media agents, GE Healthcare is channeling a substantial investment of $138 million into expanding its production capabilities at an existing facility in Cork, Ireland. This initiative is designed to address the crucial need for

Major Venture Investments Boost AI and Digital Health Innovations
Business Major Venture Investments Boost AI and Digital Health Innovations

The healthcare industry is undergoing a significant transformation, driven by substantial venture capital investments in AI and digital health technologies. These investments are fueling the development of innovative solutions aimed at improving healthcare delivery and patient outcomes. This

Coeptis Therapeutics Pioneers AI Integration for Healthcare Revolution
Business Coeptis Therapeutics Pioneers AI Integration for Healthcare Revolution

Imagine a world where healthcare marketing is revolutionized by artificial intelligence, driving unprecedented changes in operational efficiency and precision. Coeptis Therapeutics Holdings, Inc. (NASDAQ: COEP) is at the forefront of this transformation, leveraging AI-powered marketing to redefine

Is Oregon's Strict Health Care Merger Law Protecting Patients?
Business Is Oregon's Strict Health Care Merger Law Protecting Patients?

Oregon's stringent health care merger oversight program has sparked significant debate and controversy. This program mandates that hospitals, health care providers, and other entities seeking substantial mergers or acquisitions must demonstrate that their proposed transactions will not

HCA Healthcare Faces Earnings Decline Amid Revenue Growth and Storm Costs
Business HCA Healthcare Faces Earnings Decline Amid Revenue Growth and Storm Costs

HCA Healthcare, the largest for-profit hospital operator in the United States, recently reported its financial performance for the fourth quarter of the fiscal year. The company experienced a mixed quarter, with revenue growth overshadowed by a decline in earnings due to significant weather-related

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