Carla Gairy

Carla Gairy

Healthcare Marketing Expert
Carla Gairy writes about marketing and communications strategies in the healthcare sector, focusing on patient-centric communication and marketing initiatives. Her content provides fresh perspectives for healthcare clinics and centers. Carla regularly provides insights on topics such as content marketing for medical professionals, building and managing online reputations for healthcare providers, and the value of multichannel marketing campaigns for healthcare product launches. 
How Are AI Chatbots Changing Healthcare Communication Dynamics?
Business How Are AI Chatbots Changing Healthcare Communication Dynamics?

The integration of artificial intelligence (AI) into the healthcare sector has ushered in a wave of transformation, particularly in the realm of healthcare communication. Central to this revolution are AI-powered chatbots, which employ advanced natural language processing (NLP) and machine learning

Modernizing Healthcare: Advanced Communication Systems in Hospitals
Business Modernizing Healthcare: Advanced Communication Systems in Hospitals

Efficient communication is the lifeblood of effective healthcare delivery. With the vast networks of caregivers, administrators, and patients, hospitals rely on streamlined information exchange to secure the best outcomes. Traditional methods, such as pagers and paper-based systems, no longer

How Can Healthcare Communication Improve Accessibility for All?
Business How Can Healthcare Communication Improve Accessibility for All?

Healthcare communication is absolutely critical to patient care, yet it remains an area where many health systems fall short. This shortfall is particularly troubling in terms of accessibility, given that approximately 1.6 million people in the UK live with complex disabilities. Inclusive

Patients are also consumers; healthcare marketing should reflect this
Editorial Patients are also consumers; healthcare marketing should reflect this

L’Oreal coined the term “ patsumer ” — a patient-consumer — to give expression to the emerging phenomenon of informed patients who are equally consumers of healthcare and medical interventions. With the internet at their fingertips, patients are increasingly more empowered with knowledge about their

Medtech M&A Surge: Top Deals Shaping the Industry in Early 2024
Business Medtech M&A Surge: Top Deals Shaping the Industry in Early 2024

The first half of 2024 witnessed a significant surge in mergers and acquisitions (M&A) within the medtech industry. Multibillion-dollar deals have not only reshaped market dynamics but also signaled strategic shifts and technological advancements. This article delves into the top five deals

Prime Healthcare Acquires Nine Illinois Hospitals from Ascension
Business Prime Healthcare Acquires Nine Illinois Hospitals from Ascension

Prime Healthcare, a California-based for-profit health system, has announced its acquisition of nine Illinois hospitals and associated facilities from the nonprofit Catholic health system, Ascension. This transaction represents a significant expansion in Prime Healthcare’s portfolio and includes a c

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