Carla Gairy

Carla Gairy

Healthcare Marketing Expert

Carla Gairy writes about marketing and communications strategies in the healthcare sector, focusing on patient-centric communication and marketing initiatives. Her content provides fresh perspectives for healthcare clinics and centers. Carla regularly provides insights on topics such as content marketing for medical professionals, building and managing online reputations for healthcare providers, and the value of multichannel marketing campaigns for healthcare product launches. 

Is The Union Budget 2025 Addressing India's Healthcare Needs Effectively?
Business Is The Union Budget 2025 Addressing India's Healthcare Needs Effectively?

The Union Budget 2025, presented by Finance Minister Nirmala Sitharaman, has placed a significant emphasis on healthcare, aiming to address the critical needs of millions of Indians. Despite incremental increases in healthcare spending over the past decade, India still falls short of the National Health Policy (NHP) 2017 recommendation that public

February 7, 2025
GE Healthcare Invests $138M to Boost Contrast Media Production in Ireland
Business GE Healthcare Invests $138M to Boost Contrast Media Production in Ireland

In a strategic move to meet the rising global demand for contrast media agents, GE Healthcare is channeling a substantial investment of $138 million into expanding its production capabilities at an existing facility in Cork, Ireland. This initiative is designed to address the crucial need for contrast media, which plays an essential role in CT and

February 5, 2025
Major Venture Investments Boost AI and Digital Health Innovations
Business Major Venture Investments Boost AI and Digital Health Innovations

The healthcare industry is undergoing a significant transformation, driven by substantial venture capital investments in AI and digital health technologies. These investments are fueling the development of innovative solutions aimed at improving healthcare delivery and patient outcomes. This article delves into the latest funding rounds and the

February 4, 2025
Coeptis Therapeutics Pioneers AI Integration for Healthcare Revolution
Business Coeptis Therapeutics Pioneers AI Integration for Healthcare Revolution

Imagine a world where healthcare marketing is revolutionized by artificial intelligence, driving unprecedented changes in operational efficiency and precision. Coeptis Therapeutics Holdings, Inc. (NASDAQ: COEP) is at the forefront of this transformation, leveraging AI-powered marketing to redefine how healthcare services are delivered and

February 4, 2025
Is Oregon's Strict Health Care Merger Law Protecting Patients?
Business Is Oregon's Strict Health Care Merger Law Protecting Patients?

Oregon's stringent health care merger oversight program has sparked significant debate and controversy. This program mandates that hospitals, health care providers, and other entities seeking substantial mergers or acquisitions must demonstrate that their proposed transactions will not negatively impact services, excessively increase prices,

January 30, 2025
HCA Healthcare Faces Earnings Decline Amid Revenue Growth and Storm Costs
Business HCA Healthcare Faces Earnings Decline Amid Revenue Growth and Storm Costs

HCA Healthcare, the largest for-profit hospital operator in the United States, recently reported its financial performance for the fourth quarter of the fiscal year. The company experienced a mixed quarter, with revenue growth overshadowed by a decline in earnings due to significant weather-related expenses and other external factors. Financial

January 27, 2025
Access Healthcare Secures Major Investment to Enhance AI and Market Reach
Business Access Healthcare Secures Major Investment to Enhance AI and Market Reach

Access Healthcare, a leading technology-enabled platform specializing in revenue cycle management (RCM), recently announced a significant investment from New Mountain Capital, an investment firm managing approximately $55 billion in assets. The substantial investment aims to propel Access Healthcare into its next growth phase by enhancing its

January 22, 2025
Addressing Healthcare Consolidation and Private Equity Impact
Business Addressing Healthcare Consolidation and Private Equity Impact

The healthcare sector in the United States is undergoing significant changes, driven by increasing consolidation and private equity investments. These trends have raised substantial concerns regarding the quality of care, affordability, and accessibility for patients. A comprehensive federal report from the Department of Justice (DOJ), the Federal

January 17, 2025
New Mountain Capital Consolidates Health Tech Firms for AI Payment Solutions
Business New Mountain Capital Consolidates Health Tech Firms for AI Payment Solutions

New Mountain Capital has strategically acquired Machinify, an AI-driven software platform, to revolutionize the healthcare payments sector. This acquisition is part of a broader strategy to consolidate four health tech companies—The Rawlings Group, Apixio’s Payment Integrity business, Varis, and Machinify—into a single powerhouse entity. The newly

January 13, 2025
Is Massachusetts Overseeing Hospital Financial Health Adequately?
Business Is Massachusetts Overseeing Hospital Financial Health Adequately?

The recent audit conducted by the office of State Auditor Diana DiZoglio on the Center for Health Information and Analysis (CHIA) has raised significant concerns about the oversight of acute care hospitals and health systems in Massachusetts. Covering the period from July 1, 2021, through June 30, 2023, the audit revealed several inadequacies in

January 10, 2025
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